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A lookbook is an item that shows all of the available products in your store. It’s basically a catalog of all the items in your online shop, and it’s extremely important for any fashion brand or retailer to have one.

A good lookbook will help you to attract new customers and convert them into buyers. But, if you’re new to the fashion industry, it can be difficult to create a lookbook that will impress your customers and make them want to buy. Here are some tips that will help you create an amazing lookbook for your online store.

Why do you need a lookbook?

For starters, it’s a great way to show your customers what they can buy and how to wear different styles. A lookbook is also an excellent marketing tool because it lets you highlight products that are currently on sale or are being featured in a particular collection. Also, having a lookbook gives you the opportunity to show off your brand’s aesthetic and overall style—which is very important for any successful business owner. It’s also important for wholesale accounts because it helps them sell your products better than just a price list.

The role of photography in a lookbook

High-quality photos that accurately represent your brand can help inspire your potential customer. If you’re a fashion brand, your lookbook should be very visual and easy to understand. It should include images of different types of clothing items, accessories, shoes, and other products that you sell.  You should use photos that accurately show off these items as best as possible—meaning that they’re consistently well-lit, clear, and high-quality photography.

What to include in your lookbook?

Lookbooks aren’t just for apparel brands. You can use these high-end product catalogs to sell any type of product, including accessories or home decor. When it comes to creating a lookbook, there are several things that you should keep in mind. First, make sure that all of the items shown are available for purchase right away (or soon after). Second, be clear about what items each model is wearing and where they can be purchased.

The lookbook is an essential part of your brand’s visual identity. It helps you define and showcase the style of your products and gives customers a glimpse into what it would be like to wear them.

Lookbooks often include wholesale price lists and spec sheets and copies about your brand or products. The more detailed your lookbook is, the better. If you have a specific style, then make sure that it’s reflected in all of the items you include in your book.

Who should create your e-commerce lookbook?

Creating a lookbook is not an easy task. Not only do you have to take consistent, brand-driven, high-quality photos of your products, but you also have to find models (if needed) and then create a cohesive theme for each section of the book. If you don’t feel like this is something that you can handle on your own, it may be time to hire a professional photographer or stylist. Hiring an experienced photography studio to help you with your shoot will make it easier for you to create a cohesive look that represents your brand well. Look for a studio with its own on-site collaborative production staff that can help clients with product photography, styling, photoshoot model sourcing, and image retouching. A choice studio will have experience in precise high-volume creative content production in addition to lookbooks such as social media imagery and marketing campaign photography.

How to pull off an awesome lookbook

In addition to hiring a professional photographer and stylist, consider working with models. Models can help bring your lookbook to life by posing in different ways that show off the clothing and accessories that you’re selling. Models have the skills and knowledge needed to pull off an amazing photo shoot. If they’re wearing items from your shop or have similar styles, then this can be an effective way of showing off what you have on offer. If you want to create an artful, fashion-forward lookbook that highlights your products, then you should consider off-model photography. Off-model photography (flat-lays, ghost mannequins, or tabletop) keeps the focus on your product and makes it shine.


A lookbook is a curated collection of high-quality photos that showcases your products. It’s an effective marketing tool because it can help you sell more items, build your brand’s reputation, and increase customer engagement. There are several ways to create a lookbook; however, if you want to make one that stands out from the crowd, consider hiring a full-service photography studio with experience in lookbook production.