Listen to this article now |
Whether you have started a new business or want to create a buzz with your already running startup, creating a brand name and making your customers remember your brand is one of the ultimate goals for any business.
You need to be very accurate with your branding, as it only takes 0.05 seconds for a customer to make an opinion about any particular brand (Oberlo).
This is why it is essential that branding should always be a priority. But how can you hike your brand name so that a customer can fall for it in 0.05 seconds? No worries, this post has got some brilliant strategies that will help you for sure in hiking your brand name.
1. Digital Representation
When it comes to branding, your representation on digital media is the first thing that matters. It provides you with a huge market of 4.66 billion internet users. You need to be specific with your representation on social media and search engines.
Social media is a huge platform that provides you with a great opportunity to build your brand name.
Choose suitable platforms according to the audience of your products. For instance, if your audience is more professional, then you can go for LinkedIn, Twitter, and Instagram.
Similarly, you need to show up on the search engine results. And for this, you will have to create an Off-Page SEO strategy. It helps you in gaining some backlinks against your brand name from high-quality websites. Ultimately, your brand can be shown up with relevant results on Google and other search engines. See how an Australian brand style tread is ranking on Google with a relevant keyword.
2. Simplicity & Uniqueness
You might have heard the term; less is more. This is what comes to play while you are trying to stay attractive with your design, logo, and taglines. Try to be as simple as possible and add a touch of uniqueness that your competitors do not offer with their brand. About 61 percent of people would buy from a firm that offers unique content to the customers.
Do not try to exaggerate your branding theme, logo, and tagline. Make it easy to understand, yet creative. Your logo should tell what your brand is about and make sure that your tagline builds trust in customers.
3. Consistency Is The Key
According to a survey conducted by Dissertation Assistance for one of their business-related papers, being consistent with your branding theme boosts your business in terms of financial growth and brand recognition. Further elaborated by Oberlo, using a signature color can increase brand recognition by 80 percent and boosts revenue by 33 percent.
All you need is to stay consistent with your theme all around the platforms and with all your events. See how Coca-Cola keeps its theme with all its social media posts over different platforms.
4. Connection With The Customers
The customer is always the king. This is not just a line. It is a mantra for the ones who want their brands to go to the peak. Valuing and connecting with the customers is essential in order to gain tremendous benefits.
All you need is to be good at customer support and be transparent with them. About 94 percent of customers stay loyal to a brand if it is transparent with them. Sharing your customers’ stories on your platform is another great way to connect with them. This way, your customer will start sharing your posts more and more, and it will ultimately boost your brand name.
5. Invest In Cause Marketing
A great way to attract your customers, hike your brand name and fulfill your corporate social responsibility is to invest in cause-related marketing. It is basically a collaboration between a business and a nonprofit organization to help the needy.
It is not essential that you should pass a huge amount to a nonprofit organization and market your event. I can understand being an SME, but it is not possible to do so.
You can simply market a promotion that you will donate $1 for each of your sales to a particular cause. This will create a sense of good feeling among your customers, and it will surely hike your brand name and help you in business growth.
6. Be Aware Of The Trends
In the current era, marketing is about being in the trend or posting related to the trends. You need to be active on social media. Be aware of what is trending and create a post related to it somehow. This is what bigger brands are approaching their marketing strategies with and are having tremendous success with this.
Conclusion
Hiking your brand name is not an easy task, but it is possible with smart and workable strategies. The first thing to do is to create a digital representation and flourish as much as possible. Value your customers and share their stories. Choose the correct marketing strategy, and you will be able to achieve your objectives.
Crafting your message should be one of your priorities when creating a brand strategy. The same goes for your visual identity, including your brand name. They say that one picture is worth a thousand words–so it makes sense for you to utilize them on your channels. Although your brand starts with you, your efforts, and your ideas– it still ends with the perception that your target audience will have of your business. People’s perception of your brand can dictate what actions they do or do not take.