If you appear in Google for your locality it can have a notable impact on your business and greatly enhance your takings. Here are some tips to improve your visibility.
CLAIMING YOUR GOOGLE MY BUSINESS PAGE
There are many people who have had a hard time with Google My Business, so if you are in such a situation, just know you are not alone. Claiming the listing and filling it out is a very important step for your local SEO listing – especially for your SERP results and Google Local Pack. Don’t stress when you don’t find your business category on the list, there are more than 2,000 categories you can choose, with some being weird. You need to choose one that makes the most sense. Make sure you always use primary and LSI keywords when filling out content because this accounts for about 20% of your chances to get into the Local Pack.
According to local SEO experts Zero Gravity Marketing, if your business is in multiple locations, then you should make sure you have claimed each of the Google My Business. It is not that hard to update because you can manage all of them from one login, provided you own each physical location of the business.
UPDATING NAP CITATIONS ON YOUR WEBSITE
NAP is an abbreviation used for Name, Address, and Phone number. How you list your business on the Google My Business listing needs to be the same as how you list on every page of your site. A common way to do this is at the footer of the site, but you should make sure that it has been constructed in a way that the code for the footer always loads.
ADDING YOUR BUSINESS TO LOCAL DIRECTORIES
You should take advantage of local directory listing and citation building because it helps in optimizing your website for Local SEO. While the process can be time-consuming, there are some tools you can use to make the process a little easier (you have to pay for such tools). Make sure that all the entries are the same. You need to ensure that the GMB page and business listing follow the same format and representation. If you have the budget, you should consider investing in services like WhiteSpark and Yext because they provide you with a lot of features to make things easier for you and help you get great results. These tools are not a must, but they can make things a little easier for you.
SETTING UP SOCIAL MEDIA SIGNALS
If you already don’t have a Facebook business page, make it a priority and create one. You can improve your local SEO rankings by having social media signals pointing to your location. There is nothing much you need to do with the page, but it is better to have it than not having it. The ideal approach here is a good social media strategy that is going to help when it comes to managing content, especially when you have more than one location.
When the business is growing, it is a good idea to have people validating your business by letting others know that you are who you say you are, and the products or services you are providing are quality. When people leave positive reviews about your business and products, it helps a lot. Reviews have become a great tool for business because it helps in attracting new clients or customers. There are many factors search engines usually use when determining page rankings. Reviews on social media platforms like Facebook and review sites like Yelp and Google are all going to play some part when ranking your page. Make sure you prioritize your reviews because they are going to be very important.