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From Nike’s unique Swoosh to numerous incarnations of Coca-Cola’s brand name—a logo is the first thing you notice about a certain product or company, and this is something that stays with you as long as you’re alive. Of course, this isn’t the case for all logos in the world, which is why making sure your logo is as memorable as possible is one of the most important things for your business. This is particularly the case with small businesses and startups that can shut down in just a year or two, and that’s why they need all the help they can get, including the visual appeal of their logo. So, why is this aspect of your company so vital and what can it do for your business?

Set Yourself Apart

Entrepreneur looking at logo colors with graphic designer
Entrepreneur looking at logo colors with graphic designer

No matter where you’re located and what you do, being better than your competition is the only way to realize all your potential. This is something entrepreneurs around the world, from Australia to Norway, know quite well, and that’s why they know that having an effective logo is a sure way to set your company apart. This will make you memorable, particularly if you have a memorable logo—just think of some of the most famous logos in the world, and you’ll understand why this is the case. This is only true if your logo is unique, though, so make sure you’re not using something generic nobody is going to remember.

Define Your Identity

Graphic designer working on company logo
Graphic designer working on company logo

When you’re starting a small business, you’re entering a completely new world full of companies that are trying to push you away from customers and prevent you from making any money. Therefore, you have to find a way to show everyone who you are, what you do, and why you deserve their attention. Using a memorable logo is the best way to do that, especially if you find one that helps you define your brand identity and showcase your company’s essence using a simple combination of color, text, and geometrical shapes.

Boost Brand Loyalty

Startup founder interacting with loyal customer behind store counter
Startup founder interacting with loyal customer behind store counter

Starting a company is one of the most exciting things you’ll ever do, but if you don’t have any users, clients, and customers who are going to spend their money on you, it’s all worthless. That’s why working on your brand loyalty is such a vital part of your business strategy, and that’s why entrepreneurs across the world are investing lots of time and energy into creating the best possible logo.

But, not everyone wants to go DIY when creating a logo—business owners from Australia, for instance, might turn to a versatile Brisbane design studio and have their logo designed by experienced professionals who know what to do. These people can help business owners define their brand identity, spread it around the world, and make it stronger in the years to come as well, which is what all entrepreneurs are looking for. This doesn’t mean you can’t create a cool logo on your own, but leaving these things to professionals is always better, especially if you want to use your logo in different situations.

A Great Logo Is the First Step to Success

Logos for Facebook, Instagram, Google, and YouTube on laptop
Logos for Facebook, Instagram, Google, and YouTube on laptop

Speaking of different applications of the same logo, there’s a reason why designing a new logo is the first thing lots of small business owners do when starting their company. Since you can use your logo anywhere you want—from your business cards and your website to your reception area and your company’s van—this is one of those things you can use over and over again. What’s even better is that doing this only makes your brand identity stronger and more recognizable, which is why you have to start using your logo whenever you can if you want to make the most of its potential. In the end, this is just the first step towards your future success, so start looking for the best logo possible right now!

In addition to these useful benefits of having a powerful logo, there’s another thing you have to remember—an effective visual presentation of your company will give you a dose of credibility and trustworthiness with your future customers. And if you’re only starting your new company right now, these are two of the most important things out there, so don’t wait any longer and start searching for a new logo before it’s too late!

Have any more tips on designing a memorable logo? Let us know down in the comments.

This article originally published on GREY Journal.