brand development

ARTIST SPOTLIGHTS

Building Brand Identity With Artist Iman Nuñez

With so many new companies swirling around our saturated solar system of screens and stimulus, the process of starting your own brand might feel downright discouraging. It’s a long and winding road for entrepreneurs who are creating, sharing, and monetizing their art. No doubt, you

STYLE

Why Personal Style And Branding Is So Important In The Virtual World

American brands from the 80’s and 90’s have been resold and considered valuable vintage and are still bought by a good amount of customers who treasure this movement. Over time we continue to see more access to making things ourselves and the “do it yourself”

GROW

The Importance Of Personal Branding When Building A Business

Chances are you have probably heard the term “personal branding” before, but do you really know what it means to have one, let alone understand its benefits? When you’re building your business, your personal brand is your greatest asset, and here’s why. Your personal brand

GROW

Sit Down And Have A Think—Why This Needs To Be Your #1 Priority

When is the last time that you sat down to have a think?….a purposeful exploration within your own mind. Thinking is the one thing that others cannot take from you. They can stop you from expressing what you think, but not the edification that comes

GROW

The Value Of Commercial Creative In Influencing Target Audiences

I travel the country giving talks, conducting workshops, and implementing strategies for small business. But many have noticed that I don’t look like a typical ad man. They normally tilt their head to one side and try to figure out why I don’t appear to

GROW

You Had One Job! When Meme Ridicule Exposes Truth For Business Owners

You had one job! This phrase is an ever-popular meme in today’s culture. Usually the headline to someone making a huge, obvious mistake. However, as an entrepreneur or business owner, it is rarely ever a statement that we feel applies to our daily lives. We