The sales world has changed a lot over the past year. From everything being in-person, active, and always intriguing to being remote, slow moving, and less attractive, the world of sales has had to adapt a lot since the pandemic hit. And it looks like they’re going to have to keep working remotely and figure out ways to continue making sales, especially sales leaders.

Above all else, people working in sales right now need to make sure that they are actively participating in the relationships that they have made. If you are working for a company that just switched from in-person to online, you want to make sure that the clients you already have are kept in the loop. If you don’t do that…you might be at risk for losing them.

Alongside that, when bringing in new clients, you want to make sure that the people you are networking with know that you care. There’s this saying, “People want to know that you care before they care about what you know.” Be attentive to their needs. Make sure that if their priority is building healthy and strong relationships with the people they love, they continue building those relationships.  

Another thing that sales leaders need to work on while continuing remote work is, they need to have clear expectations laid out for their employees. Make it known what you expect out of them, out of goals, out of every detail in the business. This is to prevent slacking or confusion. Be assertive in your goals and expectations and lay it all out on the table. 

With that, you want to keep your door open. Be the support system that your employees need. Make sure that they are heard, and their concerns are met with solutions. When managing something, it is so easy to fall into the pattern of “Go do this!” and “Go do that!” But in order to be successful during this pandemic, you need to validate your employees. 

What are your thoughts on the change’s sales leader will have to make in the future? Let us know down in the comments.

This article originally published on GREY Journal.