So you want your business website to rank higher in Google’s search results? Whether you’re selling hand-crafted soaps from your home or you’re the Marketing Director for a medium-sized business with a regional or national client base, the SEO process is the same. You can find many free tools on the internet to help you rank #1 on Google and other search engines.

In this guest blog, I want to share and discuss ten of the best free SEO tools our SEO specialists at Polianna digital marketing agency recommend and use to enhance our clients’ organic rankings in Google’s search engine results pages (SERPs). We advise you to employ one or all to increase the number of visits to your company’s landing pages by prospective customers or clients.

1) Google Analytics

Google Analytics is an excellent tool for tracking organic searches on your website. This free, robust analysis tool allows you to see how visitors use your website, the device they’re using, the websites that referred them, and more.

With Google Analytics, you can identify the poorly performing pages on your website, allowing you to make adjustments as necessary. If you want to identify your website visitors’ demographics, you can also customize features like visitor segmentation. For example, Google Analytics can give you the age range of your site visitors.

2) Google Search Console

An invaluable tool for businesses who want to rank higher on Google, Google Search Console allows you to see how you rank in Google Search. In addition to monitoring your presence in the Google Search results, you can also troubleshoot any problems, such as indexing, spam, or speed. Your account provides an option to send you alerts when Google finds any issues with your site.

3) Google My Business

Entrepreneur using Google My Business on laptop
Entrepreneur using Google My Business on laptop

Another free tool, Google My Business, enables you to improve your local SEO. GMB creates a business profile to connect you with customers online. Business owners can use Google My Business to control the business’s display on Google Search and Google Maps. Customers can also leave reviews and feedback that allow you to engage with them, as well.

4) Google Data Studio

Google Data Studio is a free reporting tool from Google that allows you to present meaningful data in engaging visual formats. You can connect data sources, such as your Google Search Console and Google Analytics accounts, to your Google Data Studio account.

From there, Data Studio will automatically import the data from the selected sources. Then you will be able to decide how to present that data: Google provides many free templates and examples for creating the ultimate digital marketing report.

5) Yoast SEO

A terrific tool for website optimization is Yoast SEO. You can add the Yoast SEO plug-in to your WordPress website at no cost. Yoast SEO enables any business to optimize for high ranking on Google and other search engines using the highest SEO standards and best practices.

6) Screaming Frog

Screaming Frog is a U.K.-based search marketing company that has created a tool called SEO Spider. Screaming Frog SEO Spider installs on your computer and checks your website from an SEO perspective. Among other benefits, SEO Spider will look at the site speed, check for broken links, and seek out any duplicate content. The first 500 URLs are free, and after that, you’ll incur a fee.

7) SEO Quake

Another great (and free) SEO plug-in for your website is SEO Quake, which can provide you with key SEO metrics, SEO audits, and many other features. With the SEO audit tool, you can see the monthly search volume for your website. SEO Quake also provides a keyword density report that includes information on how well your keywords are performing and also suggests additional keywords.

8) Mobile-Friendly Test

Having a website optimized for mobile devices is crucial in today’s world! Use the Mobile-Friendly Test to check your site’s ease of use from a mobile user’s perspective. When you run your website through the Mobile-Friendly Test, it provides a report about how mobile-friendly your site is and identifies the specific issues so that you can fix them.

9) Pagespeed Test

Just as you need a mobile-friendly website, you’ll also want a website that loads quickly for users. To test your websites’ page speed, use the Pagespeed Test from Google. If the test uncovers issues that are slowing down your website, it will give you recommendations on fixing your site’s speed.

10) Google Keyword Planner

The Google Keyword Planner is a very effective free tool to ensure your use of the best keywords on your website or in a blog. With Keyword Planner, you’ll be able to find new keywords relevant to your business. You can also get an estimate for monthly search volume on the keywords you’re presently using.

These are just a few of the best free resources and tools that will help you rank higher on Google. You can do a lot on your own, but sometimes you need to hire a professional SEO team to make sure you’re doing all you can to optimize your site to bring in new customers organically.

If in Doubt, Call in the SEO Professionals

If you’re looking to grow your business and optimize your website for SEO, visit us at Polianna SEO and digital marketing agency online or call 703-475-6907 to schedule a consultation. I’d love to help you boost traffic traffic to your business site.

This article originally published on GREY Journal.