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Choosing a compatible eCommerce platform is pivotal to the success of an emerging business. But after you have built your site and kicked off your online store, how do you go about grabbing the attention of prospective customers and turning their heads in your direction. This is a challenge that most online store owners aim to reconcile once they initiate their eCommerce business.

Online stores have been experiencing quite a boom. For example, with 1.63 million current live Shopify stores and over 440,000 additional redirects, the platform has been experiencing nearly unstoppable growth for the better part of the last decade. Shopify owners are now well aware of how to garner consumer attention. The key to their strategy, as with any website-based or online e-commerce business is SEO.

Several tools are available for site owners to leverage for optimizing their search engine rankings like the ability to redirect, as well as a blog, but that alone does not promote the existence of an online business enough to push them up the rankings in terms of SEO. Even keyword use, the bedrock tool of all organic SEO strategies, is not sufficient to push an online store’s website up the rankings. Backlinks, product ads, page speed, and keyword density are very important factors to consider for optimal SEO.

Luckily there are a plethora of tools out there that helps make site optimization easier and in doing so, have a big impact on business sales. So what are the most successful online store owners doing to achieve their full SEO potential? Perhaps they are leveraging one of the following tools to their advantage.


Two entrepreneurs working on a computer
Two entrepreneurs working on a computer

Yes, it seems way too obvious, and perhaps some, interested in the information, were looking for something a little less apparent, but Google is not the holy grail sought out by e-commerce owners for no reason. Yes, they are the main search engine sites that are looking to optimize for, but they are also one of the most helpful tools for information on how exactly to optimize. Still with us?

Let’s dispel the mystery a bit. A user typing anything in the search field type-ahead defaults a variety of choices of the most common phrases used when searching for that topic. For instance, if one was to type “best umbrella” the search returns potential suggestions including “best umbrella strollers”, “best umbrella stand for wind”, and “best umbrella base.” This is valuable information in and of itself to collect for someone aiming to base SEO on that. These are the top searches performed when “best umbrella” is searched for, and are therefore great keywords to use for optimization.

Pair any product with any qualifier and you will get what Google deems as the most searched results. Aiming for keywords that users commonly use to search for your store’s products and including those in the content of your online store makes the site you are trying to promote more relevant than many other sites that are not utilizing this same strategy.


A key feature of the Majestic tool is its terrific backlink finder. An owner is likely curious to see information about which websites are linking back to their store’s site. Majestic goes beyond just identifying these, however. It also provides information on the quality, types, and history of all of the backlinks, along with the URL anchor text.

This is key knowledge for online store owners. If a site owner knows where the consumers are coming from, it provides more information and greater insight as to who the consumers are, and it allows for the Shopify owner to better tailor their site to serve those specific consumer types, whether it is directing the content more geared towards them, or offering products they might be more interested in purchasing.

Owners may find that another owner is linking to their store’s site. Returning the favor builds an intrinsic partnership of sorts, as long as working collaboratively makes sense. This may create great opportunities for both parties involved. In other words, the other owner’s SEO pulls in their customers, who may then be referred to you, and vice versa.


An entrepreneur looking at a social media post with shoes
An entrepreneur looking at a social media post with shoes

Originally, Ahrefs was a backlinks profiling tool similar to Majestic, but over time it outgrew that single role, and has assumed many others including tracking of social shares and paid searches.

Shopify retailers can use the backlink profiling features to get clues about where the consumers are coming from and gear the online store’s content closer to their needs, get an idea of which pages perform best with particular terms, and find out what pages are shared the most through social media, all-in-one tool.

Such a holistic approach can lead to a better understanding of a profile for a user who might be interested in being a consumer at your store. Checking out who is saying what about your most prominent content is one of the most valuable insights an owner can have in developing a better strategy to distribute their product and converting sales.


SpyFu is one of the most highly recommended SEO resources for online store owners. Most webmaster communities can be found to have many recommendations for this tool and for good reason. One of the keys to moving up the SEO rankings is to utilize the best keyword strategies, and SpyFu provides a fantastic way to explore untapped keywords. While it tracks campaigns, builds lists, and checks backlinks, SpyFu provides several other notable features.

While the SpyFu tool is quite extensive in its functionality, there are a few standouts. One of the key reasons SEOs are willing to pay money for functional tools is to be able to research the competition. This can help online store owners learn from the high ranking competitors and emulate their strongest tactics in order to boost themselves up the rankings. By simply plugging in the competitor’s site name, you can find out which keywords the competitor has utilized, and which keywords their site has lost. You can then capitalize on these lost keywords by utilizing them at your own online store’s site.

The keyword help does not stop there. Keyword research, another pertinent part of any SEO strategy, is easy to accomplish using SpyFu, but going even further, the tool provides related keywords and even extracts each keyword’s metrics, displaying their efficacy through accurate measurements.

Which SEO tools do you like to use? Let us know in the comments!

This article originally published on GREY Journal.