Over the past few years, Spotify has quickly become one of the top music platforms out there. Spotify offers a monthly subscription plan that can give you un-interrupted listening on anything on the app. From tons of different genres to a wide podcast variety to personalized playlists made just for you, Spotify has shown time and time again that they are the app to beat when it comes to all things listening. And for creators, the app just got even better…
Spotify has recently confirmed that they have plans to release a paid podcast subscription feature. They partnered up with Anchor, a podcast creation tool, to give creators in the United States a way to publish podcast content. This new paid podcast subscription is a lot like the paid subscription feature YouTube released a few years ago.
In short, you would pay a monthly payment to creators who want to offer that option on their podcast. As a subscriber, you would get special content that you wouldn’t get if you were just listening to the podcast for free. That could mean two podcasts a week or other cool features creators come up with.
Now let’s be clear, this isn’t a new idea in the slightest. There are already podcasts that offer special bonus material and content. However, I think it’s kind of cool for Spotify to jump on that bandwagon. Not only does it support the app more and get the opportunity to gain more listeners, but it helps support creators both small and large. Knowing that something like this has been cooking for a while in the Spotify headquarters is neat, too! It shows that the company has been thinking about these creators for quite some time now and they’re trying to do what they can to help out, because we all know the life of an influencer or content creator can be rough.
Alongside the cool paid feature, Spotify and Anchor are working on making the podcast experience better for listeners and for creators. They are creating a Q&A feature that can make it easier for listeners to join in on the conversation while giving podcasters some topics to talk about. They are also putting together a poll option so creators can focus on material their followers love. All of these cool new features are going through Beta testing right now. You can sign up for a waitlist on the Anchor website.
What are your thoughts on Spotify & Anchor’s partnership to make podcasts a better experience? Let us know down in the comments.
This article originally published on GREY Journal.