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A pair of California marijuana businesses who sell “the one Joint that will transport you to Mars faster than Elon Musk” are being sued for allegedly failing to get clients high enough.
The class-action lawsuit filed Thursday against the producers of Jeeter prerolls names Jasper Centeno of Long Beach, Calif., and Blake Wilson of Fresno, Calif., saying that the joints promote considerably greater doses of THC than they really contain.
According to the lawsuit, both were disappointed with the product’s efficacy, prompting them to sue Jeeter’s parent firms, DreamFields Brands, Inc. and Med for America, for deceptive advertising.
According to the lawsuit, Centeno bought a few Jeeter items from the Kushagram dispensary in Long Beach on two separate occasions in August and September. According to the lawsuit, Wilson acquired a five-pack of Jeeter joints in August 2021 from Reef dispensary in Seaside and many more identical goods last month from the Alpaca Club in Fresno.
According to the suit, Jeeter claims on its packaging that its substance is “the one Joint that will transport you to Mars faster than Elon Musk,” with an average THC level of roughly 35% and as much as 46% in some items.
According to the lawsuit, an independent lab test on one of Jeeter’s stated 46% THC joints revealed that the product really contained between 23 and 27% THC.
“Consumers are prepared to pay more for cannabis products with higher THC concentration and expect to pay less for cannabis goods with lower THC content,” said Christin Cho of Dovel and Luner, the law firm that filed the case.
“The complaint contends that defendants overcharge consumers by labeling their items with overstated THC levels.”
“The charges involving our THC levels are incorrect,” claimed a Jeeter representative.
“We take pleasure in our compliance with state mandated testing protocols, including independent, third-party testing,” the representative continued. “As a company, we cherish the product and our integrity, and we take all necessary and legal procedures before our product enters the stores.”
According to the lawsuit, Jeeter’s purportedly increased THC content is becoming a systematic problem in the marijuana market.
“Unfortunately, the desire for high-THC products has resulted in ‘THC inflation,’ or the practice of purposely declaring misleading, high THC content on labels,” according to the lawsuit.
Cho was contacted by The Washington Post for comment.
If the action goes to trial, Centeno and Wilson are seeking punitive damages, an injunction against the firm, and a jury.
“However false and ludicrous these accusations are, we take them very seriously and look forward to learning the truth,” stated a spokeswoman for Jeeter.
What do you think of California marijuana firms’ suits issues? Please let us know in the comments.