How To Leverage Clubhouse For Your Business, Even If You Tried And Failed Before

Everyone is talking about Clubhouse and now you want to put it to use. Twitter, Facebook, Instagram and TikTok have made money for others (maybe even you) and Clubhouse has the potential to do the same. Here are three things the Clubhouse app will assist you with.

Market Testing

Releasing a product that has been heavily invested into to the market with no clue of the expected performance triggers anxiety— a lot of it. We can mitigate these challenges by looking to the market itself to inform us whether we have nailed its needs head-on.

Don’t overlook Clubhouse for this.

Clubhouse cut’s majorly on cost and time. It is time-consuming to carry out surveys one on one. Through Clubhouse, you get the same benefits of a one-on-one survey and miss out on the cost (and opportunity costs) associated. If you will( or have) perform numerous Clubhouse market testings, you will pick up on the use of tone that will heavily influence your assessment of the responses given.

Clubhouse, unlike the online restricted surveys, gives the participants the chance to ask questions. True, the sessions may take longer than they require but is it not worth the extra insight obtained? Along with the two cents gained, participants feel more personally invested with the product and will likely result in them becoming brand advocates once the product is circulating in the market. 

Performance anxiety affects many. Humans are social beings and love to connect; survival is a more compelling instinct than the instinct to belong. With Clubhouse, you lower the need for survival (performance anxiety) by having an audio-only meeting while benefiting from the upside of human interaction since, subconsciously, the respondent knows that it is not by choice that he/she cannot be seen, but rather it is by design. Therefore, they will not appear insecure and, as a result, their contributions stand a higher chance of being taken seriously.

A buyer persona is an elemental component of every product. As such, it is best to carve it out as accurately as you can. With Clubhouse rooms dedicated to market testing, it is impossible to miss out on major aspects of the persona that the product development team failed to hit. Clubhouse is internationally used. As a consequence, there is a diversity that cannot be obtained on other platforms. This simple advantage fine tunes your buyer’s persona and gives the product development team something more accurate to work with.

Feedback Collection

What if you dedicated a Clubhouse room to collecting feedback from both team members and customers?

For the team members, it would be easy to give feedback if the moderator is a peer of their own. The collected feedback would be sent up the chain and the anonymity of the contributors preserved. Keep in mind that a Clubhouse meeting is as honest as it gets. It gives little to no pressure.

How about collecting feedback from customers? That is easier. Remember my point on humans’ need to feel like part of a community? It comes in handy here. Oh boy, how humans cannot wait to rant about that feature that is interfering with their ease of use or that feature that would make the product/service a little bit better. All these in one meeting. Jackpot!

Since clubhouse is an invite-only platform, it is easy to collect valuable feedback from experts. If you create chatrooms that are dedicated to specific features of your products and invite professionals together with your staff who specialize in that field, the room will act both as a feedback and learning center. With many of those dedicated rooms and consolidated feedback, it is guranteed that the next version of the product will be greater.

It gives a sense of privacy and security that Clubhouse room chats are not recorded. Unlike the present ghost of the past that haunts users of social media platforms with the never forgetting memory, what a participant said in the meeting will not haunt them— and if it does, there is no evidence to support it. The feedback given is raw— as raw as any industry that cares about its products wants it to be. 

Clubhouse is known for giving quite a number of notifications. That can be put to your advantage. When you want to collect feedback, Clubhouse will let the interested people know. Interested people will have followed you, your brand, or your group. It is easy to convince a person interested in skating to buy rollerskates, isn’t it?

Recruiting

Why would you want to recruit from Clubhouse?

A normal workforce is comprised of two categories of people:

1. Those who clock in and clock out when they are supposed to
2. Those who do everything they can to be better at what they do.

Clubhouse mostly consists of the latter.

It is tempting to build a company profile, but that will end up disappointing you. Personal profiles perform better and with them, you can build the brand awareness that you desire.

Your profile’s bio should incorporate keywords related to your industry. That way, it will be easy to find you.

In the face of so much information, little makes a difference. The little comes from following the right people. In the case of recruiting, following the right recruitment influencers on Clubhouse and observing their workings does the trick.

With that done, the next step will be to join rooms relevant to your niche. If you cannot find one, create it.

In the room, there should be industry leaders, but should the circumstances deny you one, sharing valuable content in the room will spark interest in the members who will appreciate your value with a follow.

Clubhouse allows for two “gatherings”. Clubs and rooms. Clubs are permanent and rooms die off after their purpose is served. 

Clubs showcase what your company offers and with the promise of a never-ending existence (like that of a personal profile) it is a worthwhile minimal energy investment.

You might stumble upon a room hosted by someone in the same industry/niche who has a greater following than you have. It will be easy to pull the followers to your side when you offer to sponsor the room. Room sponsoring creates credibility to your profile. After all, sponsors have more authority; or at least we assume so.

All the effort above will help in the following way:

1. You can check the profiles of the attendants to see if they are up for recruitment
2. You can ask the members to reach out to you for an interview. Since Clubhouse does not support texts, they can reach out to you through the LinkedIn link in your bio.

Proactivity. That is what you will get from Clubhouse recruits.

At the moment, Clubhouse is not at its peak. Remember, the early bird catches the worm— probably the fattest worm if it establishes dominance and virality. And if you think it’s too late, have some hope and a little faith that what you have to offer is needed.

There are many ways to leverage Clubhouse. A little creativity with it will go a long way.

How have you used the Clubhouse app to build your business? Let us know down in the comments.

This article originally published on GREY Journal.