Last updated: October 7, 2026.
GREY Journal covers entrepreneurship, culture, lifestyle, and events for a global audience of founders, creators, and the curious. Our credibility rests on the choices we make about what to publish, how we verify it, and how we correct the record when we fall short. This page explains those choices.
1. Our Mission
We tell the stories of people building things — companies, culture, careers, lives — and the ideas, trends, and conditions that shape their work. We aim to be accurate, fair, and useful, and to be interesting while we’re at it.
2. Editorial Independence
Editorial decisions at GREY Journal are made by our editorial team and are independent of our advertisers, sponsors, partners, and investors. Advertisers have no right of review before publication. Sponsored content is clearly and conspicuously labeled as such; see section 9.
No writer, editor, or contributor may accept gifts, trips, or financial consideration from the subjects of their reporting. Exceptions — such as review units returned after testing — must be disclosed in the article.
3. Accuracy and Fact-Checking
Before publication, each article passes an independent AI-assisted editorial review of sources, factual claims, framing, attribution, and presentation. Human review follows publication. We verify names, numbers, dates, titles, and quotes against primary sources where possible, including company filings, official statements, direct interviews when actually conducted, government records, and reputable reporting. When a fact is contested or comes from a single source, we say so. Material errors are corrected when identified; post-publication human review does not excuse unsupported claims.
Net-worth estimates, revenue figures, and audience counts are inherently imprecise. We cite the methodology behind the number where possible (for example, Forbes’s annual estimate, SEC filings, or a public earnings disclosure), and we update figures when authoritative new data is available.
4. Sourcing and Attribution
We prefer on-the-record sources and direct quotes. When we rely on reporting from another outlet, we credit and link to the original. Direct quotations are used verbatim; minor cleanup of spoken disfluencies (“um,” “you know”) is permissible so long as the speaker’s meaning is preserved. We do not invent quotes or combine separate statements into a single quotation.
We use anonymous sources only when the information is newsworthy, cannot reasonably be obtained otherwise, and the source has a legitimate reason to fear retaliation or harm. Anonymity is granted by an editor, not promised unilaterally by a writer.
5. Transparency and Disclosures
GREY Journal writers disclose relevant financial interests, personal relationships, and prior professional ties to the subjects of their reporting. If a disclosure belongs in an article, it appears at the top or bottom of the piece, not buried.
Product review articles disclose whether the product was purchased at retail, supplied by the manufacturer, or retained after testing. Affiliate links, where used, are disclosed in the article or a site-wide notice.
6. Use of AI Tools
GREY Journal uses AI-assisted tools for research, drafting, editing, visual production, and publication operations. Before an article is published, an independent AI-assisted review checks its sources, material claims, attribution, and presentation. Human editors review published work afterward. The article’s sources and any firsthand testing are described where relevant; a source-based comparison is not presented as a hands-on test.
We do not invent quotes, sources, interviews, personal experiences, or professional credentials. Synthetic examples are labeled. AI-generated images that illustrate a subject are labeled as illustrations and are not presented as documentary photographs of real people or events.
7. Diversity, Representation, and Fairness
We cover a global audience and believe our reporting is stronger when our sources, subjects, and contributors reflect that audience. We work to seek out voices that are underrepresented in mainstream business and culture coverage, and to avoid reinforcing stereotypes. Subjects of critical reporting are given a reasonable opportunity to respond before publication.
8. User-Generated Content
Comments, community submissions, and contributor posts are moderated. We remove content that is abusive, threatening, hateful, defamatory, spam, or violates applicable law. Contributors who publish on GREY Journal are expected to follow this editorial policy.
9. Advertising and Sponsored Content
Advertising and sponsored content are labeled as such and visually distinguished from editorial content. Sponsored posts carry a “Sponsored” or “Paid Partner Content” designation and disclose the sponsoring entity. The GREY Journal editorial team does not write sponsored content; when sponsors collaborate on a post, it is produced separately from our newsroom and clearly marked.
10. Corrections and Updates
When we get something wrong, we correct it. Our Corrections Policy explains what we update, how quickly, and how to request a correction. Substantive updates to a story after publication are noted with a dated editor’s note.
11. Contact
Questions about our editorial standards, tips, or corrections requests should be directed to care@greyjournal.net. Press and partnership inquiries should go through our contact page.