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Search engine evaluators play an important role in analyzing and assessing internet search engine results for companies such as Google, Bing, Yandex, etc. so that users can get the correct information needed as quickly and accurately as possible when searching the internet. The job of an online search engine evaluator is not to create the algorithms that instruct search engines what to do but to provide feedback to programmers to design more effective and intelligent search engine algorithms that produce accurate search results. 

To take a closer at what search engine evaluators do, and what soft skills and qualifications are needed in order to find a job in this field, we teamed up with experts from job aggregator Jooble.

What exactly is a search engine evaluator?

People use search engines to find information on the internet. When someone uses an online search engine (Google, Bing, etc.) to search for something, the first result that comes up is usually the right one, partly thanks to search engine evaluators. These evaluators carry out searches that specifically focus on certain topics. They then examine the results to determine whether they match the type of content being searched for and provide this feedback to assist programmers to fine-tune the algorithms to ensure that users get the correct and relevant information they’re looking for. This human element is important as, sometimes, search engines can fail to give the user information that is thorough, pertinent, or in rare cases, correct.

Search engine evaluators usually work remotely using a laptop and a high-speed internet connection. Search engines and websites are analyzed and evaluated, and the resulting data is compiled by the evaluators. Depending on the project, they might evaluate the usefulness of the top search results, the accuracy of the map, or the relevance of the search results. Their evaluation is based on rules that specify precisely what they need to target and how to score each item. 

Search engine evaluators fall under an umbrella of job titles, namely:

Search evaluator, Internet assessor, Ads quality rater

These evaluators frequently conduct research for search engines like Google, Bing, etc., and often work as independent contractors. The job of these human fact-checkers is to enhance search engine optimization by identifying any errors in the output of the algorithms. 

Web search evaluator

Web search evaluators analyze and assess websites and webpages for accuracy and relevancy, assigning ratings to websites, webpages, videos, images, maps, and other search results.

Internet judge

Remote internet judges evaluate landing pages, adverts, and websites to assess whether the material is of a high standard, reliable, and likely to satisfy the searcher’s expectations. The rate and document their findings in an online information management system while adhering to a strict set of rules.

Search engine evaluator’s duties

If you are interested in becoming a search engine evaluator, it’s essential to understand the responsibilities and tasks necessary for this role. Here are some of the most common duties that form part of a search engine evaluator’s job:

  • Analyzing specific terms for several different search engines, such as Google, Bing, Yahoo, etc.
  • Generating qualitative data and metrics to assess their findings
  • Evaluating search trends
  • Evaluating the relevance and quality of search engine results
  • Making suggestions for improving search engine results based on qualitative data
  • Presenting evaluation findings, suggestions, and remedies
  • Working on specific evaluation projects 
  • Evaluating the relevancy of results in relation to preset queries
  • Recognizing mistakes, grammatical errors, and inaccurate information

Skills and requirements to become a search engine evaluator

There are certain necessary skills that search engine evaluators need for the role, some of these include:

  • Excellent analytical and research skills
  • Computer Skills
  • Ability to follow detailed instructions
  • An understanding of how to use search engines and conduct advanced searches 
  • Knowledge of the internet and computer operating systems
  • Excellent communication skills 
  • A fundamental knowledge of search engine optimization (SEO)  

Search engine evaluator jobs – pros and cons

Search engine evaluator jobs have some significant advantages – and some drawbacks.

The Pros

Flexibility

You will often have the flexibility to work as many or as few hours as you need to.

Remote work 

You can usually work remotely, which means that you can work anywhere as long as you have a computer and a high-speed internet connection.

The Cons

Despite the job’s flexibility, much of the work is project-based. When a project is over, you might have to wait until the next one comes along, which means you won’t get paid between jobs. Furthermore, you probably won’t have any control over the projects assigned to you. That implies that you might have to research subjects that could offend you or contradict your personal convictions.

You might not be allowed to work for more than one employer at once because many companies have a non-compete clause in place. 

How to become a search engine evaluator

One of the first things to consider if you want to work as a search engine evaluator is what kind of education you’ll need. Although a college degree is typically required for search engine evaluation positions, you can nonetheless become one with just a high school diploma or GED.

Hiring managers do not specifically demand that candidates hold a degree, diploma, or other credentials; however, they do require applicants to possess certain important soft skills like research and analytical abilities. The employment prospects for those entering this field will be improved by completing courses that place a strong emphasis on computer proficiency.

Training/Internship

Employers have different requirements for training. Search engine evaluators can frequently complete 1-3 months of on-the-job training, learning the methods needed for the role and their employer’s particular requirements. 

Which companies hire search engine evaluators?

Companies that frequently offer job postings for these positions include:

  • Jooble
  • Appen
  • SYKES
  • TELUS International
  • Google
  • Lionbridge
  • Microsoft
  • Adobe 

Career paths

You could start out as an evaluator and when you feel the time is right to move up the career ladder you could progress to case manager, consultant, digital marketing manager, or project manager.

In the next ten years, search engine evaluator careers are expected to increase by roughly 8% and produce around 21,000 jobs across the U.S.

What do search engine evaluators typically earn?

The average yearly income for search engine evaluators in the United States is $106,000. The bottom 10% earn less than $70,000 annually, while the highest 10% earn over $162,000 annually.

These positions are usually project-based and include both part-time and full-time employment.

Conclusion 

For those with a flair for fact-checking and data analytics, there are many online remote jobs currently available for search engine evaluators. Don’t delay in searching through the job postings to find the evaluator job that’s perfect for you.