Every leader knows that one of the sure-fire ways to maintain the success of a company is by employing the right candidate for the right position. You ensure they have the skills and capabilities to take on the job duties. The other way is to
Is your workplace a welcoming, safe space for LGBTQ+ employees? As of June 15, 2020, the Supreme Court ruled that discrimination on the basis of sexual orientation or gender identity is illegal under title VII of the Civil Rights Act of 1964. This ruling, however,
Entrepreneurs vs. Employees. Neither is necessarily better than the other. It is simply a difference in the way you think that makes you have an entrepreneurial spirit or not. Are you destined to be an entrepreneur or an employee? Keep reading to find out. The
The historical concept of entrepreneurship is simple; a trade is learned, then mastered, and eventually utilized to support a household. However, throw in modern capitalism, high margins, franchising, technology integration, marketing, overhead, employee benefits, and taxes, and it undoubtedly gets complicated. Today, we glorify the
Congratulations! You started or are thinking about starting a business. Now, how do you start getting customers? Marketing can help get your first paying customer without a large budget, a large team, or experience. Sure, it would help if you could spend more money; however,
A workspace is your sanctuary. It’s a place where you open your mind and fill the expanse like gas in a bottle. Knowing this, it stands to reason that your workspace is a representation of your mind and vice versa. So if your workspace is
2020 has been deemed as the worst year in a generation, but it also is the year of rapidly expanding opportunities for entrepreneurs. Many entrepreneurs have taken advantage of the changing climate, with retail resellers driving Amazon’s fourth-quarter growth, and many industries staffing remote workers.
As a founder, creating is second nature. You take an idea and build it into a brand that you then market. In today’s world, social media marketing is a no brainer. Many innovators focus on promoting their brand and put their personal social media channels
We are amid a pandemic, and I, for one, refuse to stay quiet when I could be helping others improve themselves during this crisis. As you can see from my bio, I write to help you get better and smarter every day. In preparation for
With so many startups popping up and so many large successful conglomerates saturating the market share in nearly every industry, brand new startups are always facing increasing pressures when it comes to making a name for themselves. To remain in contention and root the brand
As many areas have lifted their stay-at-home orders amid the coronavirus outbreak, some employees may not be ready to return to the office just yet. In fact, some employees may not want to return at all. According to experts at Global Workplace Analytics, 25-30% of
Understandably, few entrepreneurs are eager to think about recessions. Customers tighten their wallets, banks take a closer look at business loans that can catapult startup growth, and you get the feeling everyone’s hunkering down and waiting for it to be over, like a gloomy winter
Author-preneur. Writer-preneur. Book-preneur. Most of us may already know or have heard of these words at some point. They all mean the same thing: someone who writes books. However, there is a little more to it than that. What is an author-preneur? An authorpreneur writing
We are living in such a surreal time, between dodging COVID-19, and all of the headline news of police brutality towards unarmed Black people. In response, companies across the nation have donated to many Black organizations, honoring Juneteenth as a paid holiday, and are finally
Meetings are an essential part of any business. Face-time allows for clear communication and effective decision making that helps teams accomplish goals faster. But all too often, meetings run long and fail to keep people engaged. With so many teams choosing to continue working from
As in all major life decisions, there are several variables, and weighing the pros and cons is essential; whether to pursue an MBA in entrepreneurship before or during the running of a business is not an easy choice. An article from Forbes reiterates this writer’s
When you’re an entrepreneur, you wear all the hats, and that can be exhausting. If you find yourself drained by the end of the day, and you want someone to help you handle your workload, consider hiring a virtual assistant or VA. Though they have
Content Marketing is the creation and sharing of relevant, valuable, and consistent online material to stimulate interest in products or services. By offering quality information, content marketing inspires prospective customers to become loyal to your brand and can turn into a purchase later down the