Fitbit

NEWS

Google Buys Fitbit for $2.1 Billion, But What Does It Want With It?

On January 14th, Google officially acquired Fitbit for $2.1 billion. But what the heck does Google want with Fitbit? Google’s purchase of Fitbit comes with established smart tech manufacturers, 29 million active users, and proprietary health tracking algorithms. Founded in 2007, Fitbit quickly became the