As the beauty industry continues to grow and skincare becomes an important lifestyle aspect, new trends, fads, and products begin to emerge. From “K-beauty” and “glass skin” to “10-step skincare routines”, chances are you’ve already come across certain terms on social media relating to Korean skincare. But instead of being passing fads, Korean cosmetics seem to be increasing in popularity throughout the entire world, intriguing and captivating skincare communities. If you’ve been wondering what the appeal of Korean cosmetics is, here are some reasons why these products became so popular, which might encourage you to invest in Korean skincare as well:

1) Innovation and Technology

The beauty industry is thriving in South Korea, and Korean customers are incredibly knowledgeable when it comes to different types of products and ingredients they use on their skin. Having quite high skincare standards, often striving to achieve flawless, “glass” skin, Koreans are always searching for new and improved products, and aren’t afraid to try the newest trends.

To keep up with this demand, Korean cosmetic companies Korean cosmetic companies like AXIS-Y are constantly investing in research and product development, in an effort to create more advanced and innovative skincare products customers will enjoy. As a result, Korean brands created some of the most unique and interesting products the entire world quickly became obsessed with, such as sheet masks, pimple patches, and BB creams, among others.

2) New and Unique Ingredients

Cosmetic bottle containers with green herbal leaves
Cosmetic bottle containers with green herbal leaves

Unlike Western beauty, Korean skincare is mainly focused on nature, combining efficient organic ingredients with new technologies in order to create the best and most effective cosmetic products. Korean companies have been at the forefront of the skincare and beauty industries for decades, using inspiration from traditional cures to construct the gentlest yet most functional formulas.

For instance, among the most common ingredients you can come across in Korean skincare are Centella Asiatica, rice water, green tea, licorice root, propolis, as well as a number of fermented ingredients, all of which help to soothe the complexion, promote hydration, and improve the skin’s barrier. On the other hand, more unique ingredients like snail mucin and bee venom are also commonly used in Korean cosmetics, known as being among the most efficient anti-aging solutions.

3) High Quality and Efficiency

Among the biggest reasons Korean cosmetics have become so popular and important around the world is their undeniable efficiency. Including unique ingredients and innovative technology, Korean beauty products are also based on extensive research, aiming to provide a wide range of solutions to all skin types and textures.

As long as you choose the best and highest-rated Korean skin care products available on the market, chances are you can easily achieve a healthier and happier complexion. As Korean beauty focuses on treating your skin from the inside out, such quality products will deliver consistent and long-lasting results, instead of a quick fix that only lasts a few hours or days.

4) Sun Protection is a Priority

Entrepreneur wearing Korean skincare to protect from sun rays
Entrepreneur wearing Korean skincare to protect from sun rays

One of the best kept Korean beauty secrets is the focus on sun protection, as Koreans understand just how damaging the sun can be to skin, causing spots, hyperpigmentation, and even leading to cancer. So, instead of treating any sun-related skin issues after they already appear, Korean skincare is aimed at the root of the problem, dedicating time and effort to protecting the skin before any concerns arise.

For this reason, sunscreen is an essential step in every Korean skincare routine, with sun protection factors even being included in other products such as moisturizers. What’s more, Korean sunscreens Cosrx and Etude House are generally thought to be among the best on the market, offering high protection in lightweight formulas that don’t leave a heavy white cast.

5) Greater Value for Money

Another great benefit of Korean skincare is the fact that it allows you to achieve a healthy and radiant complexion without having to spend a fortune on cosmetic products. Considering the unique ingredients, innovative formulations, and undeniable efficiency, the price for value of Korean skincare is truly unmatched.

Thanks to a very competitive market and a wide array of available beauty products, finding reasonably priced cosmetic products that still offer high quality and efficacy is incredibly simple. While these skincare products might come at a varying price range, much like all others, chances are higher you’ll be able to find the best and most suitable cosmetics for your skin concerns at an affordable price when shopping K-beauty.

When speaking of cosmetics, South Korea is always at the forefront. Considering the beneficial ingredients, wonderful technologies, high potency, as well as their often affordable price, there’s truly no reason not to invest in Korean skincare products.

What are some of your favorite Korean skincare brands? Let us know down in the comments.

This article originally published on GREY Journal.