MrBeast’s snack brand Feastables generated about $250 million in sales in 2024, with a profit of more than $20 million, per investor documents Bloomberg reported in March 2025. His media business produced similar sales and lost almost $80 million. The creator who built the world’s biggest channel wasn’t getting rich from videos. He was getting rich from selling snack bars at Walmart.
That pattern repeats across every name on this list. The highest-paid TikTokers in 2026 earn most of their money off-platform, through brand deals, equity stakes, product lines, and ventures that treat their audience as a distribution channel rather than a revenue source. TikTok’s Creator Rewards Program terms (last updated July 20, 2026) set eligibility – a personal account in good standing, at least 10,000 followers and 100,000 views in the last 30 days – but publish no per-view rate, leaving rewards to TikTok’s discretion. Creator-reported payouts run $0.40 to $1.00 per 1,000 views. Even at 100 million views per month, that’s $40,000 to $100,000. These creators earn that in a single sponsored post.
The 15 highest-paid TikTokers in 2026, ranked by estimated net worth, are MrBeast, Khaby Lame ($80 million), Charli D’Amelio ($45 million), Addison Rae ($25 million), Dixie D’Amelio ($25 million), Bella Poarch ($16 million), Zach King ($15 million), Josh Richards ($7-15 million), Brent Rivera ($6.5 million), Kris Collins ($6 million), Spencer X ($5 million), Loren Gray ($5 million), Alan Chikin Chow, Avani Gregg and Michael Le. Their earnings are driven almost entirely by off-platform brand deals, product companies, and equity positions rather than TikTok’s in-app payments. Where a net worth figure is not established by the dated sources reviewed here, we say so.
Last updated: June 2026. Accuracy correction October 2026: unsourced figures removed or re-attributed to dated sources; not a full re-verification.
Quick answers
Who is the highest-paid TikToker in 2026?
MrBeast (Jimmy Donaldson) tops this list. Bloomberg reported in February 2025 that his holding company Beast Industries was raising money at about a $5 billion valuation, and Donaldson has said in court disclosures he owns a little over half of it. Feastables, his snack brand, generated about $250 million in 2024 sales with more than $20 million in profit, per investor documents Bloomberg reported.
How much do TikTokers make per video?
TikTok publishes no per-view rate in its Creator Rewards terms; creator-reported payouts run $0.40 to $1.00 per 1,000 views, so a video with 1 million views earns roughly $400 to $1,000. Top creators earn far more from sponsored posts, charging $20,000 to $750,000 per branded video depending on their follower count and niche.
How much does MrBeast make on TikTok?
MrBeast’s TikTok earnings from platform payments are a tiny fraction of his income. With 100+ million followers, his TikTok Creator Rewards likely generate under $200,000 monthly. His real TikTok value is distribution: every post drives traffic to Feastables and Beast Industries.
The 15 highest-paid TikTokers ranked by net worth
This ranking uses net worth rather than annual income because the traditional “annual TikTok earnings” metric is misleading. Most wealth for these creators sits in equity positions, business valuations, and compounding assets rather than annual cash flow. Net worth figures draw from Celebrity Net Worth, Forbes creator lists, and public SEC filings where available.
1. MrBeast (Jimmy Donaldson)
Donaldson owns “a little over half” of Beast Industries, per disclosures in a 2024 court case. Bloomberg reported in February 2025 that the company was raising a round of a couple hundred million dollars at about a $5 billion valuation, which would put his stake at roughly $2.5 billion on paper at that reported valuation. Alpha Wave Global has invested in his businesses previously. He’s publicly stated he keeps less than $1 million in personal liquid funds.
The numbers tell a strange story. Beast Industries’ media operation produced sales similar to Feastables in 2024 but lost almost $80 million, per investor documents Bloomberg reported in March 2025. Feastables, the “side project” snack brand, generated about $250 million in sales and more than $20 million in profit the same year. A chocolate bar company is subsidizing the biggest YouTube channel on earth.
Primary income sources: Feastables (CPG), YouTube ad revenue ($100-150M/year across channels), brand sponsorships ($50-100M/year), Beast Industries equity
2. Khaby Lame – $80 million
The Senegalese-Italian creator has 162 million TikTok followers and charges $400,000 to $750,000 per sponsored post. His silent comedy format translates across every language, which makes him a global brand partner rather than a regional one. Hugo Boss, Netflix, Xbox, Binance, and State Farm all maintain long-term collaborations.
In 2026, Lame’s company announced a merger with Hong Kong-based Rich Sparkle Holdings, initially valued at $975 million. The deal aimed to use his likeness, including an AI avatar version, to sell products globally. But the SPAC vehicle (ANPA) crashed over 95% from its peak, and Lame has since scrubbed the company’s ticker from his social media bios. SEC filings suggest the deal may never have formally closed.
Primary income sources: Sponsored content ($400-750K/post), long-term brand ambassadorships, licensing deals
3. Charli D’Amelio – $45 million
Forbes placed her sixth on its 2025 top creators list with $23.5 million in estimated annual earnings, making her the highest-earning female creator on the list. At 21, she charges a minimum $100,000 per sponsored TikTok post and has deals with Dunkin’, Sony, Chipotle, Revlon, Hollister, JBL, and Lulus.
The Dunkin’ partnership remains the textbook case for influencer-brand collaboration. When “The Charli” launched in September 2020, Dunkin’ saw a 20% same-day boost in all cold brew sales, a 57% spike in daily app downloads, and hundreds of thousands of signature drinks sold in the first five days. She was 16.
Her father Marc D’Amelio runs D’Amelio Brands as CEO, centralizing all family ventures, licensing, and partnerships under one entity that raised $11 million across 2 funding rounds. Charli also makes angel investments in fintech (Step) and healthtech (Incredible Health).
Primary income sources: D’Amelio Brands equity, sponsored content ($100K+/post), brand partnerships (Dunkin’, JBL, Lulus), venture investments
4. Addison Rae – $25 million
Rae has executed the cleanest pivot from TikTok dancer to mainstream Hollywood actor, following a path similar to what we’ve seen with Justin Bieber’s social-media-to-empire trajectory. She appeared in Eli Roth’s Thanksgiving (2023), then Netflix’s Monster: The Ed Gein Story (2025), and stars alongside Ryan Reynolds and Aubrey Plaza in Animal Friends releasing June 5, 2026.
Her beauty brand Item Beauty, co-founded in 2020 with Madeby Collective, got into Sephora by August 2021 but discontinued in January 2023. (Not unlike the challenges we covered in Hailey Bieber’s Rhode journey, though Rhode succeeded where Item Beauty didn’t.) The failure didn’t tank her net worth because she’d already diversified into acting, music (“Diet Pepsi” charted), and high-value sponsorships. Celebrity Net Worth estimates $25 million; Forbes’s more conservative methodology placed her around $5 million based on confirmed deal values.
Primary income sources: Film/TV (Netflix, Paramount), music royalties, brand endorsements, sponsored content
5. Dixie D’Amelio – $25 million
The elder D’Amelio sister commands $30,000 to $45,000 per sponsored post on Instagram, with larger campaigns hitting six figures. Forbes reported she earned $2.9 million from sponsorships alone in 2020 (her first full year on the platform), growing to approximately $10 million annually by 2021.
She’s diversified into music, acting, and the family business. Like Charli, she operates under the D’Amelio Brands umbrella with equity upside rather than flat endorsement fees. The co-founded clothing line Social Tourist with Hollister carries higher margins than typical sponsorship deals because she owns a stake rather than lending her name.
Primary income sources: D’Amelio Brands equity, Social Tourist (Hollister), music streaming, brand sponsorships (Balenciaga, Morphe)
6. Bella Poarch – $16 million
Poarch’s viral lip-sync video in 2020 became TikTok’s most-liked post ever. She turned that into a Warner Records deal, and “Build a Bitch” charted on the Billboard Hot 100. (Related reading: BINI.) But the real business story happened in May 2026: she left Warner Records and launched her own label, “M to the Bee,” under an exclusive license with Last Gang Records and MNRK Music Group.
Owning her own label means she keeps a larger share of streaming royalties, publishing rights, and merchandise revenue. She’s also partnered with gaming gear brand HyperX and launched limited sneaker and clothing drops.
Primary income sources: M to the Bee label revenue, streaming royalties, brand partnerships (HyperX), merchandise
7. Zach King – $15 million
King runs what’s essentially a creative production studio disguised as a TikTok account. With 90 million followers, his “magic trick” editing videos serve as proof-of-concept reels for Fortune 500 clients. Nike, Coca-Cola, Disney, BMW, Amazon, and Apple have all commissioned branded content through his studio.
Beyond platform content, he generates revenue from FinalCutKing.com (video editing workshops), published books, merchandise, and speaking appearances. His model overlaps with what we’ve documented in high-earning YouTube niches where production value drives premium brand rates. His team produces high-budget illusion content that requires multiple crew members and significant production investment.
Primary income sources: Brand partnerships (Nike, Apple, Disney), production studio revenue, courses/workshops, merchandise
8. Josh Richards – $7-15 million
Richards represents the creator-turned-operator model. He co-founded talent management company Talent X, joined Triller as Chief Strategy Officer, launched Ani Energy drink, and signed a music deal with Warner Records. He’s built a portfolio of businesses rather than depending on any single revenue stream.
His 20+ million TikTok followers serve as a testing ground and distribution channel for his ventures rather than a primary income source.
Primary income sources: Talent X management, Ani Energy, brand partnerships (Reebok, HouseParty), Triller equity
9. Brent Rivera – $6.5 million
Rivera runs Amp Studios as CEO, a content company that produces videos at scale across multiple creator accounts. With 48 million TikTok followers, his comedy sketches drive high engagement, but the studio model means he captures revenue from other creators’ output as well.
Primary income sources: Amp Studios revenue, sponsored content, brand deals, YouTube ad revenue
10. Kris Collins – $6 million
The Canadian creator has 33.9 million followers built entirely on original character-driven comedy sketches. Her recurring characters like “Tiny Hands” function as mini-sitcoms, and brands pay premium rates to integrate products into her storylines without breaking the comedic format.
Primary income sources: Branded content integrations, sponsored posts, merchandise
11. Spencer X – $5 million
The beatboxer turned his niche talent into a 55 million-follower account. Forbes put him sixth on their inaugural TikTok earners list in 2020 at $1.2 million. He’s since expanded to brand collaborations with Citibank, Pepsi, Coca-Cola, and Vans, reportedly earning $25,000+ per collaboration.
Primary income sources: Brand collaborations (Citibank, Pepsi, Vans), music career, live performances, NFTs
12. Loren Gray – $5 million
Gray was TikTok’s most-followed creator before Charli D’Amelio overtook her in 2020. She pivoted to music, releasing singles through Virgin Records including “Anti-Everything” with Lost Kings, which hit #32 on the US Dance chart. Her 79 million combined followers across platforms generate estimated annual income of $2.4 to $3.5 million.
Primary income sources: Music streaming royalties, Instagram partnerships ($37-51K/month), brand deals
13-15. The next tier
Alan Chikin Chow (40M followers, ~$3.7M annual income), along with creators like Avani Gregg and Michael Le, round out the top 15 in the $2-5 million net worth range. Their earnings come primarily from sponsored content and brand deals, with per-post rates between $10,000 and $50,000 depending on engagement metrics.
How do TikTokers actually make money in 2026?
The Creator Rewards Program (formerly the Creator Fund) is the least important revenue stream for every name on this list. Here’s where the real money flows.
Brand sponsorships are the primary earner. Rates range from $10,000 per post for mid-tier creators (1-5 million followers) to $750,000 for Khaby Lame. Goldman Sachs estimated the creator economy at $250 billion in 2023 and projected the total addressable market would reach $480 billion by 2027.
Owned businesses separate the wealthy creators from the well-paid ones. MrBeast’s Feastables, Charli’s stake in D’Amelio Brands, Bella Poarch’s M to the Bee label, and Josh Richards’ Ani Energy all generate compounding returns that flat sponsorship fees can’t match.
Equity positions in their own ventures or angel investments (Charli’s investments in Step and Incredible Health) create wealth that doesn’t depend on posting frequency. When these creators stop posting, their businesses keep running.
Platform payments through the Creator Rewards Program: TikTok’s terms publish no rate, and creator-reported payouts run $0.40 to $1.00 per 1,000 views. Under TikTok’s terms, eligible videos are original content at least one minute long, and rewards are calculated at TikTok’s discretion from views and engagement signals. Even at peak performance, this generates $40,000-$100,000 monthly for the biggest accounts.
Why the richest TikTokers treat the platform as distribution, not income
Creators don’t need TikTok to pay them. They need TikTok to give them an audience they can monetize elsewhere. MrBeast’s Feastables spends approximately zero dollars on paid advertising because every video functions as a commercial reaching 100+ million viewers. The customer acquisition cost approaches zero.
The D’Amelio family understood this early. Marc D’Amelio, Charli and Dixie’s father, built D’Amelio Brands specifically to convert attention into equity. Instead of taking flat-fee sponsorships for every deal, the family negotiates ownership stakes and revenue shares. Social Tourist with Hollister isn’t an endorsement. It’s a co-owned business.
Bella Poarch’s recent move follows the same logic. Leaving Warner Records to start M to the Bee means accepting lower upfront guarantees in exchange for owning her masters, her publishing, and her merchandise margins long-term.
What is TikTok’s Creator Rewards Program and how much does it pay?
TikTok’s Creator Rewards Program (formerly the Creator Fund) is the platform’s direct monetization system for eligible creators. TikTok’s published terms do not set a per-view rate; creator-reported payouts run between $0.40 and $1.00 per 1,000 views, with high-RPM niches reportedly reaching $1.50 to $2.00.
Under TikTok’s program terms (last updated July 20, 2026), eligibility requires a personal account in good standing, at least 10,000 followers, and 100,000 views in the past 30 days. Eligible videos must be original, follow community guidelines, and be at least one minute long; TikTok calculates rewards at its discretion from views and engagement signals.
For perspective: a creator with 500,000 qualified views on a video earns $200 to $500. At 1 million views, that’s $400 to $1,000. The math explains why no creator on this list relies on platform payments as their primary income. A single sponsored post from Charli D’Amelio ($100,000+) equals what she’d earn from 100 million Creator Rewards views.
| Creator | Net Worth | Primary Revenue Source | TikTok Followers | Sponsored Post Rate |
|---|---|---|---|---|
| MrBeast | ~$2.5B on paper* | Feastables + Beast Industries | 100M+ | N/A (owns businesses) |
| Khaby Lame | $80M | Brand ambassadorships | 162M | $400-750K |
| Charli D’Amelio | $45M | D’Amelio Brands + sponsorships | 155M | $100K+ |
| Addison Rae | $25M | Acting + brand deals | 88M | $50-100K |
| Dixie D’Amelio | $25M | D’Amelio Brands + music | 57M | $30-100K |
| Bella Poarch | $16M | Own label (M to the Bee) | 93M | $50-100K |
| Zach King | $15M | Production studio + brands | 90M | $50-200K |
* Based on Donaldson’s disclosed “little over half” stake in Beast Industries (reported by Business Insider, November 14, 2025, from a deposition) and the ~$5 billion valuation Bloomberg reported in February 2025; a paper estimate, not a confirmed net worth.
How much does Charli D’Amelio make per year?
Charli D’Amelio earned $23.5 million in 2025 according to Forbes, which placed her sixth on its top creators list and identified her as the highest-earning female creator. That figure includes sponsored content, brand partnerships, D’Amelio Brands revenue, reality TV residuals from three seasons of The D’Amelio Show on Hulu, and returns on her venture investments.
Her per-post rate sits at a minimum $100,000 for a single sponsored TikTok, with larger campaign packages reaching significantly higher. She’s worked with Dunkin’, Sony, Chipotle, Revlon, Hollister, EOS Skincare, JBL, and Lulus, among others.
The Dunkin’ partnership alone drove measurable business impact: hundreds of thousands of signature drinks sold in five days, a 20% boost in cold brew sales company-wide, and a 57% increase in app downloads on launch day. Those aren’t vanity metrics. They’re the kind of numbers that justify six-figure post rates.
What separates a wealthy TikToker from a well-paid one
The gap between #1 and #15 (~$3 million) on this list isn’t talent or follower count. It’s business structure. The same principle shows up in every analysis of how people actually build wealth online.
Creators who sell their time (per-post sponsorships, appearance fees, platform payments) hit a ceiling. There are only so many posts you can make and so many hours in a day. Creators who build equity (owning companies, negotiating revenue shares, investing in startups) compound wealth independently of their posting schedule.
MrBeast barely posts on TikTok compared to his YouTube output. Doesn’t matter. Feastables grows because it’s on 100,000+ retail shelves. Charli’s investments in Step and Incredible Health appreciate whether she posts or not. Bella Poarch’s label earns royalties while she sleeps.
The lesson for aspiring creators isn’t “get more followers.” It’s “convert followers into ownership.” Every creator on this list figured that out. The ones who didn’t aren’t on any list anymore. If you’re building something similar, our guide to building a one-person business covers the same equity-first thinking at a smaller scale.
