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#creator economy

Steal a Brainrot makes $1.4M to $4.4M a month, not $11M

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Steal a Brainrot makes $1.4M to $4.4M a month, not $11M

Public revenue trackers disagree by 3x on what the Roblox hit earns, its concurrent players are down more than 99% from the…

Grace Hawkins Oct 18 14 min
How Reality TV Stars Land 14 Brand Deals in a Year

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How Reality TV Stars Land 14 Brand Deals in a Year

Olandria Carthen signed at least 14 brand partnerships in under a year after Love Island USA season 7. The speed isn't luck.…

Ryan Hawkins Oct 14 14 min
How to Make Money with Sora AI After the Shutdown

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How to Make Money with Sora AI After the Shutdown

OpenAI killed the Sora app on April 26, 2026 and the API on September 24. Every guide still ranking for this keyword…

Grace Hawkins Oct 3 14 min
Athlete-Owned Media Companies are Splitting into Two Models

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Athlete-Owned Media Companies are Splitting into Two Models

Chris Paul just launched one with Genius Sports as its commercialization partner. SpringHill lost $28 million on $104 million in revenue. The…

Ryan Hawkins Sep 20 14 min
X Original Content Rewards Needs 500K Views, Not 5M

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X Original Content Rewards Needs 500K Views, Not 5M

X retired Creator Revenue Sharing on September 7 and opened applications for Original Content Rewards on September 8. The impression bar fell…

Grace Hawkins Sep 11 16 min
Disney Creator Ambassador Program Has No Confirmed Payout

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Disney Creator Ambassador Program Has No Confirmed Payout

Disney and TikTok will let opted-in creators use Marvel, Star Wars and Pixar footage without copyright strikes. Neither company has confirmed a…

Ryan Hawkins Sep 10 14 min
MrBeast Google Gemini Deal Isn’t About AI Video

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MrBeast Google Gemini Deal Isn’t About AI Video

Google is not paying MrBeast to make AI videos. Beast Industries CEO Jeff Housenbold confirmed Gemini will not write, shoot, or edit…

Grace Hawkins Sep 8 14 min
Flip App Shut Down and Paid Creators $2.91 on Average

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Flip App Shut Down and Paid Creators $2.91 on Average

Flip raised $236 million, hit a $1.05 billion valuation, then vanished overnight in August 2025. Here is the math on what creators…

Grace Hawkins Sep 7 13 min
Why Prime Hydration Collapsed, And It Wasn’t The Hype

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Why Prime Hydration Collapsed, And It Wasn’t The Hype

Awareness near 100%, repeat purchase near 12%. The gap between those two numbers explains the administration filing better than any story about…

Ryan Hawkins Aug 31 16 min
Creator Burnout is a Business Problem, Not a Personal One

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Creator Burnout is a Business Problem, Not a Personal One

Creators say creative fatigue burns them out. Asked to rank causes by severity, they put money first. That gap points at the…

Mason Brown Aug 12 15 min
IShowSpeed Net Worth 2026 and The Math Nobody Shows

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IShowSpeed Net Worth 2026 and The Math Nobody Shows

Forbes ranked him eighth with $30 million in gross earnings. That is not the same as net worth, and the gap explains…

Ryan Hawkins Aug 8 14 min
Kai Cenat’s Streamer University business model explained

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Kai Cenat’s Streamer University business model explained

He turned down Netflix, Amazon, and Tubi, kept the IP, and let 16 brands pay for a school that costs students nothing.…

Grace Hawkins Aug 7 12 min
How Does the Passes App Work? Inside Lucy Guo’s 10% Bet

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How Does the Passes App Work? Inside Lucy Guo’s 10% Bet

Passes takes 10% where OnlyFans takes 20%. Here is how Lucy Guo's creator platform actually makes money, why Livvy Dunne and Shaquille…

Grace Hawkins Aug 2 15 min
MrBeast Is Building an AI-Native Entertainment Company

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MrBeast Is Building an AI-Native Entertainment Company

Beast Industries just posted a job that treats AI as infrastructure, not a tool. Here is what that shift means for every…

Benjamin Lewis Jul 31 13 min
How Much Do Newsletters Make When 0.62% of Readers Pay

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How Much Do Newsletters Make When 0.62% of Readers Pay

beehiiv analyzed thousands of paid publications. The median newsletter converts six readers per thousand, and the niche you pick moves revenue more…

Tyler Maldonado Jul 31 16 min
Highest Paid Podcasters 2026 and How the Money Works

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Highest Paid Podcasters 2026 and How the Money Works

Joe Rogan earned $82 million, OpenAI bought a podcast for $150 million, and most shows still make nothing. The deal structures behind…

Ryan Hawkins Jul 30 16 min
How Much Do Substack Writers Make After Fees

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How Much Do Substack Writers Make After Fees

Most page-one guides answer with a range and skip the arithmetic. Here's the real fee stack, a subscriber-count-to-take-home table, and what it…

Grace Hawkins Jul 27 10 min
Lauren Giraldo’s Net Worth And The App She Never Shipped

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Lauren Giraldo’s Net Worth And The App She Never Shipped

She filed four trademarks in seven weeks after 12-3-30 went viral, including one for a workout app. Five years later there's no…

Ryan Hawkins Jul 22 14 min
Steven Bartlett Net Worth: Company Valuation, Podcast Revenue and the Limits

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Steven Bartlett Net Worth: Company Valuation, Podcast Revenue and the Limits

How steven.com's dated valuation, reported ownership and Diary of a CEO revenue differ from personal wealth, which the sources reviewed do not…

Ryan Hawkins Jul 18 5 min
Reale Actives Made $1M in Five Minutes: Here’s How

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Reale Actives Made $1M in Five Minutes: Here’s How

Alix Earle's acne skincare brand sold out in 10 hours and did $5M on day one. Who owns it, who funded it,…

Ryan Hawkins Jul 15 14 min