Ryan Hawkins

Ryan Hawkins

Ryan Hawkins is a dedicated growth hacker, specializing in empowering startups and small businesses to thrive in competitive markets. Leveraging innovative, data-driven strategies, Ryan uncovers untapped growth opportunities for these businesses, helping them stand up to larger competitors. His focus isn't on personal success but on the milestones achieved by the businesses he serves, underscoring his belief that every small enterprise can punch above its weight with the right strategies.

Contributing since   April 2023 Pitch   care@greyjournal.net
Recent work

Stories by Ryan Hawkins

Dating a founder is overrated to 28% of daters

DATING

Dating a founder is overrated to 28% of daters

The League surveyed 600+ career-focused singles in June 2026. Founder status still opens the door, but the thing daters rank first is…

Ryan Hawkins Sep 23 14 min
Athlete-owned media companies are splitting into two models

INSPIRE

Athlete-owned media companies are splitting into two models

Chris Paul just launched one with Genius Sports as its commercialization partner. SpringHill lost $28 million on $104 million in revenue. The…

Ryan Hawkins Sep 20 14 min
7 biggest celebrity brand launches of 2026, ranked

PLAY

7 biggest celebrity brand launches of 2026, ranked

Sydney Sweeney, Alix Earle, Tom Holland and four others launched brands this year. Ranked by funding, sales, and whether the business survives…

Ryan Hawkins Sep 19 15 min
Jang Wonyoung Net Worth 2026 and the $1.3B She Didn’t Get

PLAY

Jang Wonyoung Net Worth 2026 and the $1.3B She Didn’t Get

Fan sites put her at $6 million. Korea's property registry shows she paid $9.3 million cash for one villa. Inside the endorsement…

Ryan Hawkins Sep 15 14 min
Cardi B says Kulture will inherit Grow-Good Beauty

ENTERTAIN

Cardi B says Kulture will inherit Grow-Good Beauty

The backlash called it exploitation. Cardi's reply revealed an equity joint venture with Revolve Group, which means there are real shares to…

Ryan Hawkins Sep 14 13 min
Sydney Sweeney’s SYRN is Struggling Because Sellouts Lie

ENTERTAIN

Sydney Sweeney’s SYRN is Struggling Because Sellouts Lie

SYRN sold out its debut collection in hours, then reportedly stalled for seven months. The sellout was a supply metric, not a…

Ryan Hawkins Sep 12 13 min
Disney Creator Ambassador Program Has No Confirmed Payout

ENTERTAIN

Disney Creator Ambassador Program Has No Confirmed Payout

Disney and TikTok will let opted-in creators use Marvel, Star Wars and Pixar footage without copyright strikes. Neither company has confirmed a…

Ryan Hawkins Sep 10 14 min
Ice Spice’s Revlon Fragrance Deal is a Rental, Not a Brand

PLAY

Ice Spice’s Revlon Fragrance Deal is a Rental, Not a Brand

In Ha Mood launched August 19 exclusively at Ulta, priced $28 to $79. Revlon owns the trademark and carries the P&L. Here's…

Ryan Hawkins Sep 3 14 min
CardVault by Tom Brady Went From 3 Stores to 17

PLAY

CardVault by Tom Brady Went From 3 Stores to 17

Brady took half the company instead of a licensing check. Eighteen months later CardVault has 17 stores, 400% revenue growth, and JAY-Z…

Ryan Hawkins Sep 2 14 min
Why Prime Hydration Collapsed, And It Wasn’t The Hype

ENTERTAIN

Why Prime Hydration Collapsed, And It Wasn’t The Hype

Awareness near 100%, repeat purchase near 12%. The gap between those two numbers explains the administration filing better than any story about…

Ryan Hawkins Aug 31 15 min
Why Athletes Are Buying Sports Teams, Not Endorsement Deals

INSPIRE

Why Athletes Are Buying Sports Teams, Not Endorsement Deals

Investment banks now assemble team deals with an athlete attached, because the name de-risks the raise. Here is how the trade actually…

Ryan Hawkins Aug 30 14 min
Librarian Core Aesthetic 2026 Rides a Real Book Boom

STYLE

Librarian Core Aesthetic 2026 Rides a Real Book Boom

The bookish look took over feeds the same year independent bookstores hit 3,417 members and adult fiction sales climbed 5.7%. Here's how…

Ryan Hawkins Aug 27 14 min
Charles Leclerc Net Worth 2026 and His 6 Real Ventures

PLAY

Charles Leclerc Net Worth 2026 and His 6 Real Ventures

Estimates run from $50 million to $125 million and nobody agrees why. Here is what he actually owns, what LEC's real revenue…

Ryan Hawkins Aug 9 14 min
IShowSpeed Net Worth 2026 and The Math Nobody Shows

ENTERTAIN

IShowSpeed Net Worth 2026 and The Math Nobody Shows

Forbes ranked him eighth with $30 million in gross earnings. That is not the same as net worth, and the gap explains…

Ryan Hawkins Aug 8 14 min
Highest Paid Podcasters 2026 and How the Money Works

INSPIRE

Highest Paid Podcasters 2026 and How the Money Works

Joe Rogan earned $82 million, OpenAI bought a podcast for $150 million, and most shows still make nothing. The deal structures behind…

Ryan Hawkins Jul 30 16 min
Hot Dog Summer is a Vibe and a $1.16 Billion Quarter

PLAY

Hot Dog Summer is a Vibe and a $1.16 Billion Quarter

A creator's birthday party turned a Legally Blonde 2 quote into the summer's biggest food meme. The 1 billion category it landed…

Ryan Hawkins Jul 28 14 min
Reality TV Stars with the Biggest Business Empires in 2026

ENTERTAIN

Reality TV Stars with the Biggest Business Empires in 2026

Fame gets you a billion dollars in sales. Ownership decides whether you keep any of it. Here is how reality stars turned…

Ryan Hawkins Jul 26 14 min
What Is the Tech Girl Aesthetic? The 2026 Look Explained

STYLE

What Is the Tech Girl Aesthetic? The 2026 Look Explained

Google can't decide what 'tech girl aesthetic' means because it points at two looks at once: a Y2K nostalgia palette and a…

Ryan Hawkins Jul 25 11 min
Breanna Stewart’s Net Worth and Her Ownership Playbook

INSPIRE

Breanna Stewart’s Net Worth and Her Ownership Playbook

Her WNBA paycheck jumped to $1.19M this year. It's still the least interesting number in her finances.

Ryan Hawkins Jul 23 13 min
Lauren Giraldo’s Net Worth And The App She Never Shipped

INSPIRE

Lauren Giraldo’s Net Worth And The App She Never Shipped

She filed four trademarks in seven weeks after 12-3-30 went viral, including one for a workout app. Five years later there's no…

Ryan Hawkins Jul 22 14 min