Ryan Hawkins
Stories by Ryan Hawkins
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Ice Spice’s Revlon Fragrance Deal is a Rental, Not a Brand
In Ha Mood launched August 19 exclusively at Ulta, priced $28 to $79. Revlon owns the trademark and carries the P&L. Here's…
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CardVault by Tom Brady Went From 3 Stores to 17
Brady took half the company instead of a licensing check. Eighteen months later CardVault has 17 stores, 400% revenue growth, and JAY-Z…
ENTERTAIN
Why Prime Hydration Collapsed, And It Wasn’t The Hype
Awareness near 100%, repeat purchase near 12%. The gap between those two numbers explains the administration filing better than any story about…
INSPIRE
Why Athletes Are Buying Sports Teams, Not Endorsement Deals
Investment banks now assemble team deals with an athlete attached, because the name de-risks the raise. Here is how the trade actually…
STYLE
Librarian Core Aesthetic 2026 Rides a Real Book Boom
The bookish look took over feeds the same year independent bookstores hit 3,417 members and adult fiction sales climbed 5.7%. Here's how…
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Charles Leclerc Net Worth 2026 and His 6 Real Ventures
Estimates run from $50 million to $125 million and nobody agrees why. Here is what he actually owns, what LEC's real revenue…
ENTERTAIN
IShowSpeed Net Worth 2026 and The Math Nobody Shows
Forbes ranked him eighth with $30 million in gross earnings. That is not the same as net worth, and the gap explains…
INSPIRE
Highest Paid Podcasters 2026 and How the Money Works
Joe Rogan earned $82 million, OpenAI bought a podcast for $150 million, and most shows still make nothing. The deal structures behind…
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Hot Dog Summer is a Vibe and a $1.16 Billion Quarter
A creator's birthday party turned a Legally Blonde 2 quote into the summer's biggest food meme. The 1 billion category it landed…
ENTERTAIN
Reality TV Stars with the Biggest Business Empires in 2026
Fame gets you a billion dollars in sales. Ownership decides whether you keep any of it. Here is how reality stars turned…
STYLE
What Is the Tech Girl Aesthetic? The 2026 Look Explained
Google can't decide what 'tech girl aesthetic' means because it points at two looks at once: a Y2K nostalgia palette and a…
INSPIRE
Breanna Stewart’s Net Worth and Her Ownership Playbook
Her WNBA paycheck jumped to $1.19M this year. It's still the least interesting number in her finances.
INSPIRE
Lauren Giraldo’s Net Worth And The App She Never Shipped
She filed four trademarks in seven weeks after 12-3-30 went viral, including one for a workout app. Five years later there's no…
INSPIRE
Steven Bartlett’s Net Worth in 2026 and the Math Behind It
Public estimates run from £29 million to more than £70 million. We reverse-engineered the Diary of a CEO host's income streams, from…
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Reale Actives Made $1M in Five Minutes: Here’s How
Alix Earle's acne skincare brand sold out in 10 hours and did $5M on day one. Who owns it, who funded it,…
STYLE
Showgirl Aesthetic 2026 Without Looking Like a Costume
Taylor Swift's The Life of a Showgirl sold 4 million units in a week and dragged sequins, feathers and rhinestones back into…
ENTERTAIN
Celebrity Tequila Brands are Mostly Endorsement Deals
Casamigos sold for up to $1 billion and set the template every star has chased since. Here's who actually holds equity in…
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The Best Podcasts for Entrepreneurs in 2026
Not another list of 40 shows. A stage-matched stack: the best podcasts for startup founders in 2026, segmented by venture-scale, bootstrapped, fundraising,…
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Which Celebrities Are Investing in AI in 2026?
Ashton Kutcher is leaving Sound Ventures for an AI infrastructure fund, ElevenLabs added 30 A-list backers, and Phia's 5.5M round reads like…
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What Are Kool-Aid Pineapples? The Viral Trend Explained
The neon summer snack a Florida vendor turned into a 0 business. Here's what Kool-Aid pineapples are, how to make them, and…