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On February 21, 2020, Mitchell Modell, CEO of the largest family-owned sporting goods retailer in the United States, went on national TV and made a shocking announcement—he asked viewers to help save his company from financial collapse. The 130-year-old brand at one point was a fixture in the northeast U.S. as the premier sporting goods retailer. Find out how Modell’s winning streak came to an end on Episode 39 of The Great Fail.
Sources:
Modell’s Sporting Goods to Close All Stores After Bankruptcy Filing
Modell’s Needs To Figure Out What It Did Wrong
Sporting-Goods Retailer Modell’s Hires Restructuring Adviser
The Name Game: Why Tai Lopez And Alex Mehr Bought Modell’s And Other Retail Brands
The Death of the Great American Sporting Goods Store
Will a CEO’s crowdsourcing plea save Modell’s Sporting Goods?
The Decline of Modell’s Sporting Goods. What Happened? 10 Marketing Tips
Modell’s to close all its remaining stores after bankruptcy filing
Wikipedia: Modell’s Sporting Goods
Modell’s CEO: ‘The landlords are rooting for us’
Modell family spars over CEO’s $7M in ‘personal’ spending
Special Guest
Founder, CEO & Author, HeadCount Corporation
Mark Ryski is the author of two books on retail analytics, Conversion: The Last Great Retail Metric and When Retail Customers Count – books that are widely considered the definitive reference guides for the retail industry. He is also the Founder and CEO of HeadCount Corporation – the leading authority on retail traffic and conversion analysis. Founded in 1994, today Mark and his dedicated team work with retailers across virtually all categories and sizes from independents to large chains.
About The Great Fail Podcast
What makes greatness fail? How do some of the most successful brands, companies, ideas fall flat on their face? Welcome to The Great Fail, a podcast that examines and explores case studies of the most famous and infamous cases. Here we share stories that will irk you, shock you, and have you picking your jaw up from the floor. This isn’t your typical classroom lecture hall–the stories are delivered in a whodunit murder mystery because some of these incredible, and oftentimes avoidable, mistakes are truly a crime!
Craving another mystery? Visit The Great Fail podcast website here.
This article originally published on GREY Journal.
