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Nowadays, most influencers make their money from brand deals. Companies reach out to people with a strong following and they create an agreement with the influencer for them to promote their brands. They will give them free products and have them post about it on their social platforms like Instagram, TikTok, or YouTube.
Influencers could make thousands of dollars for just one post that shows them wearing something or holding something. And if you’re considered an influencer and you aren’t making that kind of money…that’s a big slap in the face. Which is why Amber Venz Box founded RewardStyle.
RewardStyle is a website for influencers, mainly bloggers, who don’t get any kind of payment for promoting brands. This website creates special links for viewers or followers to click on when you post about a specific item you are loving. When the followers click on the link, the influencers get some commission and RewardStyle gets part of that money—which is a win, win situation if you ask me. You can get paid just about the same amount as an influencer who posts one picture on Instagram, while still holding onto your creative freedom and brand.
COVID-19 has made it even better for these influencers and for the companies they are promoting. Since everything is online, online shopping has sky-rocketed, and I would know because I am one of those people who just loves buying new clothes online. With influencers promoting brands and keeping up with their social media during these tough times, it gives companies the opportunity to keep their doors open and keep the money flowing.
What are your thoughts about RewardStyle? Would you be interested in using the website? Let us know in the comments below!
This article originally published on GREY Journal.