Despite the warnings of a beauty industry slowdown by retail giant Ulta Beauty, newcomer Oddity Tech sees a different picture. The public Israeli cosmetics platform, utilizing artificial intelligence to create, debuted its first-quarter performance, outshining predicted results and raising its annual guidance.
Oddity Tech, the creator behind esteemed brands such as II Makiage and Spoiled Child, notably outperformed Wall Street projections based on an analysts’ survey by LSEG:
- Earnings per share: An adjusted 61 cents against an expected 49 cents
- Revenue: $211.63 million, surging past the predicted $205 million
In the financial quarter ending March 31, The company posted a net income of $32.98 million, or 53 cents per share. This represented a sizeable increase from the previous year that saw $19.59 million, or 35 cents per share. After adjusting for one-time items, Oddity reported gains of 61 cents per share. Sales registered a boost too, hiking about 28% from $166 million to reach $212 million.
Oddity Tech has adjusted its full-year revenue projection to sit between $626 million and $635 million. This change represents an upshift from an earlier range of $620 million to $630 million. Interestingly, market analysts had projected a figure close to the revised one, predicting revenues of $627 million. Oddity also raised its adjusted earnings per share outlook to fall between $1.57 and $1.62, from an earlier range of $1.49 to $1.54. Again, analysts were expecting slightly lower gains, predicting $1.51.
For the current financial quarter, Oddity anticipates sales to fit within a range of $185 million and $189 million, and adjusted earnings per share to float between 61 cents and 64 cents. Analyst predictions sit quite near these estimates, with an anticipated revenue of $186.5 million and earnings per share of 56 cents.
News of these superior results saw Oddity’s shares increase by nearly 10% in extended trading on a recent Tuesday. Joining the NASDAQ market in July, Oddity has a disruptive mission to shape the legacy beauty and wellness sector through AI-aided product creation and personalization.
Oddity remains optimistic about online beauty and wellness sales, asserting that effective product selection negates the need for customers to frequent physical retail stores such as Ulta and Sephora.
Recently Ulta Beauty CEO Dave Kimbell highlighted cooling beauty product demand at a JPMorgan Chase-hosted investor conference, a prophecy resulting in a 15% drop in stock on the day and impacting shares of industry players such as e.l.f. Beauty, Estée Lauder, and Coty. Despite this, Oddity’s Chief Financial Officer, Lindsay Drucker Mann, sees no signs of slowing and massive demand for online products based on their recent quarter’s results.
She asserts the industry is in a transformative phase, with consumers progressively shifting online and demanding high-performance products that effectively address their issues. As she sees it, these two potent trends are pivotal in reshaping the industry, an arena they are proud to be at the forefront of.



