The dominance of Apple’s iPhones over Samsung’s Android in the smartphone market has been reinforced by a recent survey conducted by Bloomberg. The study surveyed 1000 participants across different genders, ethnicities, regions, employment types, and household incomes. Results showed that 79% of young consumers between 18 and 24 years old preferred iPhones over competitors.

Interestingly, about 50% of respondents said that they chose iPhones not based on price, which was the most crucial factor for 18 to 85-year-olds, but because of its camera features. This finding underscores the importance of phone camera quality to this generation, unlike previous generations who might not have been as concerned.

Perhaps this emphasis on camera features is a result of the low-quality cameras of the past, such as the grainy Blackberry cameras that Millennials grew up with. The survey results also highlight the iPhone’s stronghold among US users, which was observed last summer.

The iPhone has achieved a record high US market share of over 50%, a significant increase from the 35% it had in 2019. The reason for this success is largely due to the significant proportion of young people, or Gen Zers, using iPhones. In fact, 34% of iPhone users in the US are from this demographic, compared to Samsung’s 10% share.

Apple’s popularity with young people is not limited to the US, as this trend is driving the company’s global dominance in the premium smartphone market. The Wall Street Journal reports that Apple’s market lead in Europe and Asia is growing. Despite this, Samsung remains the largest smartphone maker in the world when looking at overall shipments, a title it has held since 2012.

Apple is closing the gap with Samsung’s lead in global smartphone shipments. Samsung has maintained a 21 percent share for the past five years, while Apple has grown from 15 percent in 2018 to 19 percent in 2022. This suggests that Apple’s dominance in the US is expanding to other regions, putting pressure on Samsung, the global leader.

Notably, Apple is growing in Samsung’s home turf of South Korea, with around 44 percent of young people using iPhones in 2020. This trend is largely attributed to the preference of Gen Z for Apple’s brand and products.

In 2020, Samsung’s market share among young people was 48 percent. However, in just two years, that number has risen to 52 percent. Meanwhile, although Samsung’s market share has dropped slightly among young people, it remains the preferred phone of older generations in the country.

To stay relevant to young people, Samsung has introduced flashy new features, such as a range of colors, foldable phones, and a 100x zoom camera. Despite these additions, it seems that many young people worldwide still have their hearts set on one phone brand in particular – starting with “I” and ending with “phone.” You know the one.


What do you think about the impact of Gen Z’s preference for iPhones on the smartphone market and technology industry as a whole? Share your thoughts in the comments below.