Have you ever thought of a radio show of your own? Are you an artist who wishes that your songs will be heard by the masses? Decades earlier, a lot of contacts-or a fortune-would have been needed to get noticed. These days, your dreams can come true and all thanks to the Internet and its immediate relevance to millions around the world. Just as blogging has made it possible for nearly anyone on a computer to become a true reporter, podcasting allows virtually everyone on a computer to become a host of radio discs, talk shows, or musicians.
Nevertheless, podcasting first found interest in the technology set, it has since attracted the general public. Sign up for one of the web-based podcast websites, and you can download content from music, philosophy to sports. Podcasting blends blogging independence with digital music or audio technology to enable virtually unlimited content distribution. Some people claim that this latest technology democratizes the once corporate radio culture.
Podcasting is a free service that allows Internet users to play audio files (usually MP3s) on their computers or digital audio players on a podcasting site. The phrase is a mixture of the terms iPod (an Apple-based personal digital audio player) and broadcast. While the word is derived from the iPod, to listen to a podcast, you do not need an iPod. Almost any portable media player or device can be used.
In comparison to Internet radio, users do not have to “set up” a certain broadcast. Rather, they download the podcast upon request or subscribe via an RSS feed that downloads the podcast to their computers automatically. The technology is similar to TiVo, a personal video recorder that allows users to set which programs they want to record and then record these programs for later watching.
And just because anyone could podcast Namibia these days, many people are in the art or game. There are still others who have been in the game for a long time and are already experts like Joe Budden, ‘Ike Jackson,’ to name some. The former is currently facing a heavy rush these days because of misunderstandings or adjustments in an existing arrangement between him and Spotify. At the same time, the latter is also a podcast expert. Anyone could decide the abs run podcast -all at any point, thanks to tech. — but continuity and experience will be required to stand out from the crowd.
In this article, you are learning how podcasting works, search and listen to podcasts. You’d also learn what tools you need to build and market your own podcast, and what industry experts need to tell about the future of this burgeoning technology and its equivalent, video podcasts.
In 2006, just 22% of adults in the United States knew about podcasting. By 2020, the number had increased to 75%. Podcasting is a favorite activity in the US, with an estimated 88 million podcast listeners in 2019. Projections predict that the number of podcast listeners will reach 160 million by 2023 after an annual rise of about 20 million.
Spotify, for instance, now has a top 1.5 million podcast collection, due to its investments in obtaining podcast firms such as Gimlet Media and the Ringer as well as resources such as Anchor for podcasting.
Starting a podcast is both cool and exciting! You are not sure what your first few episodes will be and you probably feel nervous. But after a few weeks, you are beginning to trust that beginning your podcast was any more than a good idea. After a couple of episodes, it is usually a kind of ‘sophomore slump.’ This slump happens if you publish high-quality episodes, but the audience doesn’t grow as fast as it was at the start. Even though there lots of views on the best way to expand your audience, you are interested in what works for established podcasters like you right now.
Increase your visibility with these marketing, publicity and marketing tips
Your Content is King
Try and build attractive content: Do something that you’re interested in, or you are interested in. This holds your excitement up and stops you from getting drunk.
Build a presentation on a niche theme, preferably: Podcasts with general subjects such as pop culture or satire have a lot of rivalries to better niche. The finer information about this subject or the greater access you have to the guests in this field will help to assess your performance in podcasting.
Ensure your content is worthwhile, insightful, or fun: the more episodes you can create, the better. Each episode you generate creates new opportunities for a new audience. But do not dilute your material just to increase the pace of your release. Ensure the material is always attractive.
Constancy pays off: ensure that new episodes are released on the same day every week or on the same day every month. Your audience is up to you, and you anticipate new episodes in those days. This creates confidence with your listeners.
Consider Giving it Time: preferably publish more than 20+ episodes and try to commit for a minimum of 6 months. Much less time and you will not possibly see any results. Creates and automates the right format for your presentation. Once the presentation format and the layout that works best for you are established, conform to it and batch process. Batch process! During each day, several podcast pros record 5-10 episodes.
Find and stay to the proper length for your broadcast. Do not post an episode 15 minutes and an episode over an hour. Your subscribers have set aside the right time and want no surprises.
Build an enticing intro and outro. But don’t do it too long; 10 seconds is long enough.
Build a mailbag section for your show allots for it. Listeners want to hear feedback from listeners and, of course, they enjoy answering their inquiry. This segment will increase your dedication and encourage you to engage with your audience.
Widely known guests are a perfect way to maximize visibility. Ensure the guest promotes the episode on his social media. Better still, try and create a searchable connection and send it to them to transfer it instantly.
Do research on your guest and ask really valid questions if your podcast is a “interview” broadcast. Nobody wants to hear the same questions they had on the previous podcasts. Check your history and ask questions. Do not be afraid to continue to dig, as though you were asking one question and proceeding with what else?
Often the juicy thing will not come out until the 3 pause or the same question breaks.
If you check your visitor, you would be able to answer new questions they have never had. This creates great content. And your audio quality should be fine, of course. Check the sound levels and use a reliable microphone to give you outstanding performance. These days you will find professional-grade microphones for less than $100 on the market.
Why are advertisers/marketers so ‘crazy’ about podcasts?
Quick Wins That Function Effectively
Spruce up the art of your song. Think your art album is fantastic? Try and ask for feedback from some of your friends. Many tools are available to help you find a graphic designer to assist you to design your album arts. Check for Fiverr, Concept Pickle, 99 Projects, Podcast Forums, and more.
Tell your viewers to consider signing up for your iTunes podcast. The more users you subscribe to, the easier you identify on iTunes. It is that straightforward. It is helpful to create ratings on iTunes about several other listeners who vet your show. Still, with the Apple rating system, it does not really help. So ensure you concentrate first on keeping subscribers and then checking them.
You might mention a target for your listeners to get feedback faster. We will host a live public event in X City, like once we reach 1000 subscribers. But just make sure you subscribe.
One way to get quite more feedbacks is to ask your audience to review and evaluate your iTunes show. Select a winner from an iTunes review every month and send you a package of headphones, iTunes Gift Card, AirPods, and so forth. Read some of your iTunes air reviews. People would be excited to leave their own reviews to listen to your performance read live. Ask your audience to speak to someone else about your display. References continue to be one of the most common ways to find fresh or new podcasts.
Tactics of marketing
First, in the episode titles, identify keywords or guest names. These work better in the search engine results of Apple’s Podcast keyword. For example, Tim Cook is much faster than Episode 50 — Tim Cook with Apple — Episode 50.
Try to change the keywords in the title of the podcast. Ensure that you use these keywords and phrases in iTunes. However, please note that these keywords or sentences should not be too common or too precise.
Ideally in the middle somewhere. You may use a keyword planner app such as Google to tell you how many quarterly impressions a certain keyword or phrase has. Include in the podcast description or title one or two unique keywords that you want new iTunes listeners to grab from search findings. The moral here is 1-2, do not overdo it. You can automatically see a boost within a week.
Another trick here is to see what other associated iTunes keywords recommend that you check the search question and include it in the titles of your episode too. Or it would be a smart trick to actually generate content in new episodes capturing these relevant keywords.
Ensure you add your Google Play podcast. It takes just a few minutes of registeration, then become more relevant as Google now indexes search results for episodes. When you add your podcast to Google Play, your searching results show your episodes right up.
Write titles and headlines for fantastic episodes that draw new listeners. For example, Podcast Pros’ Top Hacks for the growth of your listeners outperform perfect ways to create your listeners’ base.
In the certification area of your email and blogs, mention your Podcast name and site connection.
Publish your episodes on all key channels such as iTunes, Spotify, Google Play and Stitcher. Try and repurpose your YouTube Channel audio. The aim is to get all your material. Get some business cards printed with specifics about your podcast. Leave them in public restrooms, waiting rooms for doctors, shopping cafeterias, car park windshields, public bathrooms, etc. Get the word out!
Apple Smart Banner is introduced on your Podcast site. The following tag in your web site is, surprisingly, straightforward to add: <head>: <meta name=”apple-itunes-app” content=”app-id=XXXXXXXXXX”> Where XXXXXXXXXX is a special numerical identifier for your display.
Using the SmarterQueue tool to help plan posts so that you spend a bit of time locating content on the spot. This method also saves you time in social media promotion. Assert on Podcoin your podcast. You will be in the “Bonus” segment of your app, putting you before new players!
Ensure your podcast appears in the search results for Google. Google recently updated Android user search suggestions to allow people to subscribe to podcasts in search results. This is one good way for you to find search results from Google.
Sponsored Advertising Can Be Effective
Consider advertising on Overcast. There is how it works through a blog posts. Promote your Facebook podcast.
Choose a demographic that suits the target audience and execute a test campaign. Google Adwords advertise. Find and run a campaign on quite cheap keywords or phrases that contribute to your show.
Run LinkedIn advertising and customer demographics and people who may be interested in your content.
Consider billboard advertising! Yes, images. People who see panels travel every day to go to work. Nice audience to carry your podcast. We like to use blip that provides an affordable solution. You get 527 blips/day for just $20/day!
Enhance your audience by recommending similar podcasts to your audience. Check out our new plans to encourage growth. Buy Listen Notices banner advertising. This can be an efficient way to meet new listeners, as this platform centers on podcast material. There are several other freeways of promoting your Listen Notes presentation. You can publish classified ads after you say your show, then they’ll retweet you to them and in a written interview. More detail can be found in bullet # 6.
Ask Other People
Consider Facebook groups and hit up the group administrators. Ask them if they’d like to be a guest on your show. They are more than likely to take you on board. See if they would like to share everything with their Facebook community after the show. Works like a charm!
Invite your niche customers who are not wildly popular or famous. They’d do a better job than a famous celebrity to promote the episode in their social media. This will give you greater publicity. Make it quite easy for them to retweet and mention them in the retweet.
Be a guest on podcasts of the same kind. This is one of the best methid of reaching out your show new audiences. You are an expert in the field please carry this knowledge over. Find professionals in your profession who are experts. This material would be desirable immediately. Give your audience 1-2 calls to action after the case. The purpose here’s to make it easy to recall the call to action. You can do this by sending them to a memorable URL or by using a short code to give them information immediately.
Tell the Audience what they would Be Interested in, Visitors, or Suggestions
Visit places online where the audience is headed. Find and get acquainted with Online pages, Hangouts, Facebook groups, sub-reviews. Join these groups and establish trust. Select podcasts like yours and ask the host if they are accessible to support each other’s shows. Search for similar podcasts to encourage your podcast. You may also try to make things easier with AdvertiseCast. Run RSS fall at other series! On other series! What is this? What is it? This is when you put a podcast episode on another podcast feed.
Choose a show you like and see if you can swap RSS drops. A great way of helping people discover your podcast. Ask for a Pocket Casts feature. Pocket Casts has a featured segment that will carry the podcast before thousands of new audience members.
Make Use of Social Media Marketing
Engage your group or viewer on all media networks. This includes your Facebook page, Facebook schedule, Facebook, Twitter, Instagram, LinkedIn, and the likes.
Using Social Networks to Control Audiences by Using Their Communities or Platforms
Create a Twitter account that allows you to share things you do and interesting things in your city. Share the episode audio with a Twitter card. Follow similar shows or people or companies on Twitter in your city. Retweet the contents of them. Make sure your Twitter profile includes information and comment on your podcast.
Post your Instagram feed with a screenshot of each episode. Then link to your profile podcast. Create interesting videos and share them on your social media platforms such as Instagram and LinkedIn. Build a soundtrack (animated waveform that displays your audio clip visually) and share this on your social media. Share your episodes with a tiny part of the audio clips. Overcast has a great feature for clip sharing to benefit you. Using a Chartable service to post a simple link to your episode(s). Chartable figures show which podcast player they use and will route them to it. And all the clicks and downloads resulting from your post are also tracked.
Create Your Website and Personal Brand
Build a home (website) where you can find new listeners. You would probably probably not be discovered by the podcast app/player; they would hear about you through a web search or a friend’s guide. This means that it is necessary to provide several content outlets or repurpose your audio, a blog/episode show notes on your website, and even a YouTube video. When you introduce yourself to various outlets, new audiences are more likely to encounter you. Build display notes on your website for each episode. Why? Google also shows information about your show notes on its Google Podcast Player page.
Example 1: The Show Notes page for Google Player is Example 2: Google Player is taken from the Show Notes page, Example 3: Google Player is taken from the Show Notes page. It makes much more sense to start making Shownotes for your episodes because new listeners/users can find your podcast based on similar keywords and search sentences in Google’s search results.
Display note pages on your website post comprehensive episode. This is perfect for SEO, which attracts new subscribers.
Other Workable Concepts or Ideas
Participate in conferences and trade shows surrounding your podcast. Carry your network a stack of business cards to meet people. You’d also go so far as to rent your own stand or be a conference sponsor.
Run competitions or gifts for those who leave a comment, subscribe, or call-in. You can give away podcast swags or list their air ratings. Participate in local forums or activities to increase awareness of your show.
Join a podcast network specializing in the niche of your content. Send press releases to local media outlets. Area newspapers and television networks like this article. The room is trendy and modern, and they would like to cover it.
Written by Harvey L. Frierson Jr. Host of The Ike Jackson Report Podcast and Owner of BX Media LLC a commercial HipHop Music, Film and Television intellectual properties company.
Follow Ike Jackson on Twitter.
This article originally published on GREY Journal.