According to Billboard, Cardi B had her daughter Kulture star in the fall restock campaign for her haircare brand Grow-Good Beauty on September 1. When a fan objected, Billboard reported, Cardi B replied on X: “This is not a beauty ad …This is a company that one day she’ll own.” This page sets out what the published sources say. Whether or how Kulture will receive any ownership is not established by the sources reviewed here.
Corrected: October 2026 (unsupported figures removed; not a full re-verification)
This page includes reported statements and figures from the sources linked below, not legal or financial analysis of anyone’s holdings.
What did Cardi B say about Kulture and Grow-Good Beauty?
Billboard reported that Kulture, wearing green pajamas and matching curlers, appeared in the brand’s fall restock spot on Tuesday, September 1. Cardi B wrote on X that Grow-Good was back in stock. After a fan objected to her daughter’s role in the campaign, Billboard reported that she replied that it was not a beauty ad but “a company that one day she’ll own.”
What is Grow-Good Beauty’s business structure?
Meister Seelig & Fein says it represented Cardi B on a multicategory joint venture with Revolve Group, through which she is developing fashion and beauty platforms, including the haircare line Grow-Good Beauty. The firm’s announcement does not state ownership percentages, and this page does not describe who holds equity. Whether any stake could or will pass to Kulture is not established by the sources reviewed here.
What was removed from this page?
Earlier unsourced figures and projections were removed, including claims about how ownership could be transferred, retailer sales figures, product pricing and sell-out times, family-business statistics, and comparisons with other families’ trademark holdings and child-performer earnings rules.
