genz

booktalk
NEWS

TikTok’s “BookTalk” Phenomenon Ignites a Literary and Fantasy Event Revolution

Dive into the world of TikTok's BookTalk, where a vibrant community breathes new life into the realms of romance and fantasy literature. Witness the unprecedented surge in popularity of books like "A Court of Thorns and Roses," driven by enthusiastic TikTok endorsements. Beyond the pages, discover how BookTalk is inspiring a new wave of fantasy-themed events, creating immersive experiences that transport Millennials and Gen Zers into the magical worlds they've grown to adore, merging literature with real-world enchantment.
beer
NEWS

The Explosive Growth of Non-Alcoholic Beer in the U.S.

In an era where the U.S. beer market faces stagnation, a new trend emerges: the rise of non-alcoholic beer. With Gen Z leading the charge towards sober socializing, brands big and small, from Athletic Brewing to Heineken, are vying for dominance in this fast-growing segment. This movement isn't just about beer; it's about changing societal norms and the increasing appeal of a lifestyle less dependent on alcohol. Discover how this shift is brewing a new culture of celebration and taste.
NEWS

How Wineries Are Winning Over Gen Z

In the evolving landscape of the wine industry, winemakers face the challenge of appealing to Generation Z, a demographic markedly less interested in alcohol than previous generations. This article delves into innovative strategies adopted by wineries to captivate Gen Z, from leveraging social media virality to introducing products designed with the younger generation's preferences in mind. Highlighting successful case studies, such as Josh Cellars' viral fame and Whiny Baby's direct appeal, it showcases the industry's adaptability and creative approaches to engaging a new generation of consumers.
INSPIRE

How Gen Z Trailblazers Navigate Job Changes for Bigger Rewards

In a rapidly evolving job market, a new wave of forward-thinking professionals from Generation Z is rewriting the rules of career advancement. Instead of settling for incremental raises, these savvy individuals are mastering the art of strategic job changes to propel their income and careers