Kodak dominated the consumer photography market for over a century and their downfall seems to be obvious in their inability to adapt to the digital age. But when you look closer at the company’s history, you’ll come to see that ironically what made them so successful was what ultimately killed off the company. John Kotter, best-selling author, and professor at Harvard Business School will help break down how Kodak was a lesson in how a series of mistakes, including the culture at Kodak, could forever damage a once picture-perfect pioneer.
About The Great Fail Podcast
What makes greatness fail? How do some of the most successful brands, companies, ideas fall flat on their face? Welcome to The Great Fail, a podcast that examines and explores case studies of the most famous and infamous cases. Here we share stories that will irk you, shock you, and have you picking your jaw up from the floor. This isn’t your typical classroom lecture hall– the stories are delivered in a whodunit murder mystery because some of these incredible, and oftentimes avoidable, mistakes are truly a crime!
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