When Borders was founded in 1971, it was one of the most pioneering companies in the book business, quickly becoming one of the most dominant players in the space. For 40 years, it was known as one of the retail behemoths, but then came the digital age…Borders’ last CEO Mike Edwards discusses what we all can learn about digital transformation, the evolution of businesses, and lessons from managing a company on the brink of failure.

About The Great Fail Podcast

What makes greatness fail? How do some of the most successful brands, companies, ideas fall flat on their face? Welcome to The Great Fail, a podcast that examines and explores case studies of the most famous and infamous cases. Here we share stories that will irk you, shock you, and have you picking your jaw up from the floor. This isn’t your typical classroom lecture hall– the stories are delivered in a whodunit murder mystery because some of these incredible, and oftentimes avoidable, mistakes are truly a crime!

Craving another mystery? Visit The Great Fail podcast website here.