Scopely, a leader in the mobile gaming industry, has announced a significant acquisition, taking a majority stake in Loom, the Istanbul-based studio behind the popular mobile game Pixel Flow!. This strategic move highlights Scopely’s commitment to expanding its influence and capabilities in the global gaming market.
Scopely’s Strategic Acquisition
The acquisition agreement, though financial details remain undisclosed, is understood to be a multi-year, performance-based deal valuing Loom at over $1 billion. This valuation underscores the rapid success and potential of Pixel Flow!, which launched in late 2025 and has already captivated over 10 million players worldwide.
Pixel Flow!’s Impressive Traction
Pixel Flow! has distinguished itself as the only casual game in the past year to break into the top-20 grossing charts in the U.S. This achievement is a testament to the innovative approach of Loom’s founders, CEO Kübra Gündoğan and CTO Emre Çelik, who have focused on creating games that offer unique and engaging experiences.
- Game reached over 10 million players globally
- Only casual game to enter U.S. top-20 grossing charts in the last year
- Valuation exceeds $1 billion
Partnership and Future Growth
Scopely’s Chief Revenue Officer, Tim O’Brien, praised the Loom team for their creativity and quick success in the mobile gaming space. He emphasized that the partnership would allow both companies to leverage their strengths, with Scopely providing a robust ecosystem to support Loom’s creative autonomy while learning from each other.
Gündoğan expressed enthusiasm about the partnership, highlighting Scopely’s shared passion for gaming and their expertise in scaling products. This collaboration is expected to enhance Loom’s ability to develop games that become integral to players’ lives.
Expanding Presence in Turkey
This acquisition also marks an expansion of Scopely’s development capacity in Turkey, a region recognized for its vibrant gaming talent. The move is seen as a strategic effort to tap into the rich pool of creativity and innovation that Turkey offers.
Arcadia Gaming Partners, an early investor in Loom, lauded the deal as a phenomenal outcome, noting the rapid growth and success of the Turkish startup. The investment by Scopely is anticipated to provide a solid platform for Loom to continue its growth trajectory while maintaining the creative integrity that set Pixel Flow! apart.
In conclusion, Scopely’s acquisition of Loom represents a significant step in the evolution of mobile gaming, promising to bring new opportunities and innovations to the industry.
