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Big soda companies tend to release weird limited-edition flavors to generate excitement around their brands. For instance, PepsiCo released hot chocolate-flavored Pepsi in limited edition cans as a reward for sweepstakes winners in 2021. Another odd flavor that PepsiCo tested was a Dorito-inspired inspired Mountain Dew flavor called Do we know? which did not make it past the testing phase. Similarly, Coca-Cola has also experimented with unusual flavors, such as Starlight, which was inspired by space.
Now, PepsiCo is introducing yet another unusual flavor to the market: Peeps flavored Pepsi, just in time for Easter. The sweet concoction, which tastes like marshmallow Peeps, was first shipped to 3,000 sweepstakes winners in 2021.
It seems that the competition to create bizarre and unexpected soda flavors is only increasing, with companies like PepsiCo and Coca Cola constantly pushing the limits of what people expect their soda to taste like.
While some of these limited edition flavors may seem outlandish, they can also be quite successful in generating buzz and increasing sales. In fact, many people enjoy trying out these unique flavors and sharing their thoughts on social media, which can further increase the hype surrounding these products.
At the end of the day, it seems that the world of soda is becoming increasingly unpredictable and exciting, with new flavors and innovations constantly being introduced. Whether you love or hate these new creations, there’s no denying that they’re making waves in the industry and giving people something new and exciting to talk about.
Pepsi’s Peeps flavor became a sensation, trending on social media and even being sold for hundreds of dollars on the secondary market, according to Pepsi themselves. This strong demand prompted the soda company to bring back the flavor for a wider audience, not just a few thousand fans.
The limited edition Peeps Edition of Pepsi, with its “Pelewy soft marshmallow cola flavor,” will be available on shelves across the US for a limited time. The marshmallowy goodness of the soda may have piqued the interest of Coca-Cola executives, as they dropped their own marshmallow-flavored collaboration a year later in 2022.
Although Coca-Cola’s marshmallow collaboration was not with the candy Peeps, but with Grammy-nominated artist Marshmello, it raises the question of what his Coke tastes like. While we know what Marshmello’s music sounds like, we can only imagine the flavor of his soda collaboration with Coca-Cola.
Despite its name, the new soda does not taste like marshmallows. According to Coke, the drink’s “unexpected magic” is similar to the surprise drops of Phil Marshmallow. Instead, the drink is a blend of strawberry and watermelon flavors.
One reporter who tried the soda said it smelled like gummy bears soaked in Coca Cola and had an aftertaste resembling Fruit Strike gum. It might be assumed that an artist named Marshmallow would create a soda with marshmallow flavor, but this is not the case.
However, Coca Cola is not finished introducing new flavors. Shortly after Pepsi announced the return of Peeps, Coke announced that it would also release a new flavor.
Coca-Cola has launched a new partnership with Grammy-winning artist Rosalia, called “move”. The taste of the new drink is not yet clear, as the senior director of global strategy at Coca-Cola suggested that the focus is more on creating a movement rather than a specific flavor.
The world of soda flavors is always full of surprises and possibilities, with no limits on what combinations the giants of the industry may come up with next to excite our taste buds. With this in mind, we eagerly anticipate the next innovative flavor that these companies will introduce.
What do you think about Pepsi’s Peeps-flavored soda making a comeback? Share your opinion in the comment section below.
