The internet has made it possible for people to create content and earn a living beyond a regular 9-5 job. With major social media apps like Meta and TikTok discontinuing their monthly Reels Play bonus program and the potential of a TikTok ban, many content creators are worried. This situation has caused many Gen Z users to turn to Fanfix, a subscription content monetization platform focused on Gen Z creators and only allows clean content.
According to a 2022 study by Adobe, around 45% of Gen Z creators surveyed said they want to earn money from their content. Sixty percent of Gen Z creators use TikTok to monetize their content, and with the recent uncertainty surrounding the app, many are turning to Fanfix. Fanfix provides an extra revenue stream for creators by enabling influencers to earn money directly from their followers.
Fanfix has attracted more than 10 million users, including 3,000 creators, and the average annual income for active creators is $70,000. Fanfix has paid out $11 million to creators so far, and projections show that it will reach $50 million by the end of the year. Fanfix has a revenue run rate of $35 million and is expected to be profitable by Q1 2024, according to co-founder Harry Gestetner.
Fanfix is a web application where creators can create a membership, set a paywall and then post content behind the paywall. Creators can set their own subscription price, with the minimum cost being $5 per month and the maximum being $50.
Influencers can also earn even more with features like “Tip-to-DM” a pay-to-message feature that allows fans to pay between $3 to $500 to chat privately with their favorite creators. Fanfix also recently launched a one-time purchases feature as well as a new message blast feature, where creators can reach out to all their subscribers at once.
Fanfix has an analytics dashboard that allows users to track their earnings, subscriber count, and other performance metrics, which can be a useful tool if creators want to share metrics with brands and hopefully land opportunities.
The platform generates revenue by taking a 20% commission fee. Although this is higher than some competitors, such as Fanhouse, which only takes 10%, Fanfix pointed out that it has no hidden fees and offers a more “premium service” than most competitors.
Fanfix’s target audience is 13 to 24 years old, so the platform has strict content guidelines and prohibits nudity as well as content that promotes illegal activities. The platform also protects users and creators under 18 with additional safety features like report functions and human moderators that monitor private messages 24/7, as well as review creator accounts twice a day.
Regardless of a creator’s age, they can use the “safe mode” feature, which allows them to enable human-reviewed messages. Overall, the entire platform is human-moderated.
Fanfix only accepts creators with a follower count of 10,000 or more. The creator must fit with Fanfix’s “brand image” and be able to convert.
Fanfix was founded by Harry Gestetner and Simon Pompan in August 2021, with Vine star Cameron Dallas joining the team shortly after. The idea of Fanfix came about when Gestetner’s cousin blew up on TikTok, gaining tens of millions of views but was unable to monetize. After doing some research, Gestetner found that a lot of creators were struggling to make money.
In conclusion, Fanfix is emerging as the leader in the clean Gen Z-first monetization space, and creators are flocking to the platform to earn money from their content. With strict content guidelines and a focus on protecting users and creators, Fanfix has become a safe haven for creators looking to build their brand and engage with their audience in a positive and supportive environment. Its user-friendly interface and innovative features make it easy for creators to monetize their content and connect with their fans, while also providing fans with a seamless and enjoyable experience. As the platform continues to grow and evolve, it is poised to become the go-to destination for Gen Z creators and fans alike. In conclusion, Fanfix’s commitment to both creators and users sets it apart from other monetization platforms, and its potential for continued success is clear.