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Impossible Foods said it has had record sales since their artificial meat first appeared on restaurant menus in 2016 and that it is sick of being compared to Beyond Meat, a failing rival.

Impossible Foods responded to a Bloomberg Businessweek article from last week that labeled the industry as “another craze” in a blog post on Sunday.

The research highlighted Beyond Meat’s appalling financial performance over the previous year and a half, as well as dropping sales of fake meat in supermarkets (down 14%), and plant-based burgers in restaurants (down 9%), per industry statistics, in 2022.

However, privately held Impossible Foods, situated in Redwood City, California, claims such figures don’t accurately represent its own.

Impossible Foods said it has had record sales since their artificial meat first appeared on restaurant menus in 2016 and that it is sick of being compared to Beyond Meat, a failing rival.

Impossible Foods responded to a Bloomberg Businessweek article from last week that labeled the industry as “another craze” in a blog post on Sunday.

The research highlighted Beyond Meat’s appalling financial performance over the previous year and a half, as well as dropping sales of fake meat in supermarkets (down 14%), and plant-based burgers in restaurants (down 9%), per industry statistics, in 2022.

Privately held Impossible Foods, situated in Redwood City, California, claims that these figures do not accurately reflect its actual performance.

Since 2016, Impossible Foods has seen an increase in demand for its patties from eateries including Burger King, Starbucks, and Applebee’s, as well as a 50% increase in sales at supermarkets.
According to the blog post, “Our goods have only been available in grocery stores for the past 2-3 years.” Since we first became commercial, we haven’t engaged in consistent marketing or advertising to raise awareness. Our audience has generally made their way to us on their own, with the exception of a little assistance from our pals (at Burger King), according to the blog post.

Impossible Foods, according to Kalinowski, “needs to speak up for itself at some point, especially if it’s not facing such decreases.”

Impossible Foods claims that their goods are available in more than 45,000 restaurants as well as more than 30,000 grocery stores, including Costco, Trader Joe’s, Walmart, and Target – an increase from only 150 in 2020.
Impossible Foods CEO Peter McGuinness expressed his frustration with the industry’s “sort of poor rap” to trade website Food Navigator-USA.com last year. However, some of the other participants are dealing with problems that are not relevant to us.

Recent setbacks for Beyond Meat include allegations that its manufacturing facilities are covered with mold and that its former chief operating officer bit another man’s nose during a college football game. One expert claims that people view the sector as “too awake,” which hurts sales.

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