In a significant advancement in digital advertising technology, Google has announced the integration of Gemini, its cutting-edge multimodal large language model, into the Google Ads platform. This innovative update is set to revolutionize the way advertisers build and scale their Search ad campaigns.
Gemini enhances the Google Ads experience by introducing a conversational tool that streamlines the creation of Search campaigns. Utilizing the advertiser’s website URL, this chat-based tool generates relevant ad content, including keywords and assets. Notably, it suggests images using both generative AI and resources from the advertiser’s website, while ensuring all AI-created images are appropriately labeled.
Before any campaign goes live, advertisers have full control to review and approve both images and text, ensuring alignment with their marketing objectives.
Google has opened beta access to this conversational experience for all English language advertisers in the U.S. and U.K., with plans to extend global access to English language advertisers in the coming weeks. Further expansion to include additional languages is anticipated in the upcoming months.
Shashi Thakur, Google’s VP and GM of Google Ads, shared insights from early testing with a small group of advertisers. “We observed that it helps them build higher quality Search campaigns with less effort,” he noted in a blog post.
This new tool joins an array of AI-powered tools offered by Google to advertisers. Recently, Google introduced “Product Studio” in the U.S., a suite of generative AI product imagery tools allowing merchants and advertisers to create new product imagery using text-to-image AI capabilities.
Google’s commitment to integrating AI across its products is further evidenced by the introduction of three new AI-powered features in Chrome, designed to enhance user experience with advanced tab organization, customizable themes, and writing assistance for online content.