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Despite an average luxury automobile price of $534,000 and a decline in Chinese demand, Rolls-Royce reported record sales last year on Monday, with orders going as far out as 2023.
The British automaker announced that it sold 6,021 cars in 2022, up from 5,586 in 2021, which was also a record year. The company started as Rolls-Royce in Manchester, England, about 120 years ago and is currently owned by Germany’s BMW.
The Americas dominated Rolls-sales, Royce’s with the US continuing to be its leading market with almost 35% of sales. Lockdowns due to the coronavirus in China, the second-largest market for the automaker, caused a “single-digit decline” in sales.
However, according to CEO Torsten Müller-tvös in a presentation posted online, this decline was balanced out by growth in other areas.
For all of our models, our order book extends far beyond 2023, according to Müller-tvös. “Orders haven’t slowed down at all,”
Pre-orders for Rolls-fully Royce’s electric Spectre, scheduled to go on sale at the end of 2023, have reportedly surpassed all of the company’s expectations.
The CEO told reporters that despite Rolls-Royce suspending sales in Russia, which generally accounted for 250 to 300 vehicles each year, in the wake of its invasion of Ukraine in February, the growth projected for 2023 nonetheless materialized.
The luxury brand’s unique, personalized approach, according to Müller-tvös, had resulted in “ever more inventive, personal, and technically challenging” requests from clients.
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