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Kanye West’s Yeezy sneakers are flooding the resale market as many collectors unload the footwear following Adidas’ decision to discontinue selling the brand following the rapper’s anti-Semitic rants.

According to a survey commissioned by CelebTattler.com, Google searches for “sell Yeezy” increased by nearly 600% worldwide on Oct. 26, the day after Adidas made its announcement.

“People from all over the world have flocked to the internet to sell their Yeezy products, either because they no longer wish to support their inventor or because they believed that since Adidas will no longer be producing them, the value of the items might increase,” a CelebTattler spokesperson said in a statement.

According to a Bloomberg report citing data from WANTD, which tracks resale sales, prices for Yeezys have risen by about 10% since the Adidas scandal, and trading volumes have nearly doubled.
However, many re-sellers have slashed prices in order to cash out, betting that the anti-West sentiment will persist and demand will fall. A Yeezy foam runner sold for less than the $200 asking price on eBay, and a Yeezy desert boot sold for less than the $269 asking price.

According to Yu-Ming Wu, founder of Sneaker News, a “supply shock” of Yeezy products will hit the secondary sneaker market. “My guess is that prices will gradually rise, but I believe people are being cautious.”

One Yeezy fan who owns up to 100 pairs of the sneakers has expressed interest in selling his collection. He believes that prices will rise.

“I’m sure there’ll be a lot of activity in a month,” said Jeffrey, who declined to give his last name.

Meanwhile, he stated, “I will not be wearing any of the shoes.” I don’t want to hurt anyone’s feelings.”

One south Florida man went so far as to burn 40 pairs of Yeezy sneakers worth approximately $15,000.

“Someone like Kanye West, people like him, cannot use their massive platform to spread this kind of hate,” David Shiff said in a viral video.

“Under the partnership, Adidas is the sole owner of all design rights to existing products as well as previous and new colorways.” More details will be provided as part of the company’s upcoming third-quarter earnings announcement on November 9, 2022,” the company said in a statement.

Many people, according to Wu, are waiting to see what Adidas plans to do next.

West, who legally changed his name to Ye, mocked Adidas and other companies for discontinuing the Yeezy.

“As for Adidas, you can start making new designs for footwear, apparel, and accessories right away,” West said in a tweet on Thursday.


What do you think of that situation with the Adidas Yeezy brand? Please let us know in the comments.