Open any tracker page for Grow a Garden right now and the biggest number on it is $287.2 million in estimated total revenue. Scroll the same page and the trailing 30 days come to $394,600. Both figures come from the same model, on the same page, and the gap between them is the entire story of a Roblox hit nineteen months after launch.
Grow a Garden is a Roblox gardening experience released on March 25, 2025 by The Garden Game community group, widely reported as built by developer Janzen “Jandel” Madsen. Players buy seeds from a shop that restocks every five minutes, plant them, and harvest for profit, with the garden growing while they are offline. In August 2025 it was briefly the biggest game on Earth. Today it runs at about 20,000 concurrent players.
Key Takeaways
- Grow a Garden made an estimated $394,600 in the last 30 days, per Profitable.app’s tracker as of October 28, 2026, against a modelled lifetime estimate of $287.2 million from the same page.
- Concurrent players have fallen from an all-time peak of 22.38 million on August 23, 2025 to a 14-day average of about 20,300, per RoMonitor Stats: a decline of more than 99.9%.
- The $287.2 million figure is a model, not a measurement: it applies one set of assumptions (2% engagement, 150 Robux per engaged session, 70% developer share, $0.0038 per Robux) to 36 billion lifetime visits.
- A sequel, Grow a Garden 2, launched on May 21, 2026 and had 1.67 billion visits by late September, per GeeIQ, with a far smaller live audience than the original at the same age.
Last updated: October 2026
How much money does Grow a Garden make?
Grow a Garden makes an estimated $400,000 a month as of late October 2026, based on Profitable.app’s trailing 30-day figure of $394,600. Its modelled lifetime earnings sit at $287.2 million, but that figure projects one set of assumptions across 36 billion accumulated visits and does not describe any current month. The Garden Game has never published an official revenue figure.
Who owns Grow a Garden?
Grow a Garden is published on Roblox under The Garden Game community group and was released on March 25, 2025. GamesBeat identified the developer as Janzen “Jandel” Madsen in a September 2025 interview. A sequel, Grow a Garden 2, launched on May 21, 2026.
Is Grow a Garden still popular in 2026?
Grow a Garden still draws a six-figure daily audience, but it is far below its peak. Concurrent players averaged about 20,300 over the last two weeks per RoMonitor Stats, against an all-time peak of 22.38 million on August 23, 2025. Lifetime visits continue to accumulate and now sit near 36 billion.
The two numbers on the same page
Profitable.app’s Grow a Garden page, pulled on October 28, 2026, reports estimated total revenue of $287.2 million and, a few scrolls down, revenue of $394,600 for the trailing 30 days and $10,600 for the last 24 hours. The daily table for October 15 through 28 moves between $10,000 and $20,200 a day.
The lifetime figure is the one that travels. It is also the one to read carefully. The model behind it, which Profitable.app publishes in full, derives earnings from visits using four inputs: a 2% engagement rate, an average of 150 Robux spent per engaged session, the 70% developer revenue share, and the $0.0038 Developer Exchange rate. Those inputs are reasonable guesses about an average day. Multiplied across 36 billion visits accumulated over nineteen months, they describe something closer to “what this game would have earned if every month looked like the model” than what any player actually spent.
The same caution applies to every visit-based estimate, as we found when we ran the numbers on Steal a Brainrot’s revenue: visits only ever go up, so visit-derived revenue can only go up, even while the live audience falls 99%.
How far the game has fallen, and what still earns
RoMonitor Stats puts Grow a Garden’s all-time concurrent peak at 22.38 million on August 23, 2025, a Roblox record at the time, with the game pushing the platform past 100 million users that summer per Reuters. The 14-day average now sits at roughly 20,300 concurrent players, with current sessions around 13,000 to 16,000. The average session still runs about 18 minutes, which is not a dead game’s number. It is a normal game’s number, and that is the point.
What remains is a long tail that still pays. A game averaging 20,000 concurrent players and a million or so new visits a day produces an estimated $10,000 to $20,000 daily in the same model. That is a strong income for a small team. It is not a $287 million a year business, and planning against the lifetime figure would have been a mistake even while the number was accurate.
The sequel bet
The Garden Game’s answer to the decay curve is Grow a Garden 2, launched on May 21, 2026. It had accumulated 1.67 billion visits by late September 2026, per GeeIQ’s analysis, a fraction of the original’s pace, with a far smaller live audience than the original held at the same age. The pattern matches what GeeIQ found across brands on the platform: a Roblox hit is worth most in its first months, and attention moves fast once it crests. KFC learned the upside of that window when 70 million visits arrived at its activation without a brief.
The studio’s loop design explains both the rise and the floor. The five-minute seed-shop refresh creates constant small anticipation. Rare seeds make every visit a lottery ticket. Plants grow while the player is offline, so there is always a reason to log back in. That design held an audience longer than most Roblox hits manage, and it keeps the tail earning long after the peak.
What the two biggest Roblox hits now have in common
Line Grow a Garden’s curve up against Steal a Brainrot’s and the shape is identical. Steal a Brainrot peaked at 25.8 million concurrent players in October 2025 and now runs near 100,000. Grow a Garden peaked at 22.38 million in August 2025 and now runs near 20,000. Both drove Roblox’s platform numbers through 2025 and into a 36% year-over-year revenue jump reported in February 2026, per PocketGamer. Both now earn a small fraction of their peak-month estimates while their lifetime visit counters tick upward, flattered by accumulation.
The lesson for anyone modeling a Roblox business has not changed: read the trailing 30 days, not the lifetime total; treat the payout math (roughly 21 to 27 cents of each player dollar reaching the creator) as fixed; and build the next thing while the current thing peaks, because on Roblox the half-life of a hit is measured in months.
Frequently Asked Questions
How much money does Grow a Garden make?
Grow a Garden makes an estimated $400,000 a month as of late October 2026, based on Profitable.app’s trailing 30-day figure of $394,600. Its modelled lifetime earnings sit at $287.2 million, but that figure projects one set of assumptions across 36 billion accumulated visits and does not describe any current month. The Garden Game has never published an official revenue figure.
Who owns Grow a Garden?
Grow a Garden is published on Roblox under The Garden Game community group and was released on March 25, 2025. GamesBeat identified the developer as Janzen “Jandel” Madsen in a September 2025 interview. A sequel, Grow a Garden 2, launched on May 21, 2026.
Is Grow a Garden still popular in 2026?
Grow a Garden still draws a six-figure daily audience, but it is far below its peak. Concurrent players averaged about 20,300 over the last two weeks per RoMonitor Stats, against an all-time peak of 22.38 million on August 23, 2025. Lifetime visits continue to accumulate and now sit near 36 billion.
What is Grow a Garden 2?
Grow a Garden 2 is the sequel to Grow a Garden, launched on May 21, 2026. It had 1.67 billion visits by late September 2026 per GeeIQ, with a smaller live audience than the original held at the same age.
How does Roblox pay game creators?
Roblox pays $0.0038 per earned Robux through its Developer Exchange program, and developers keep 70% of the Robux spent inside their experience, which works out to roughly 21 to 27 cents of each real dollar a player spends. Our Steal a Brainrot revenue breakdown walks through the full arithmetic.
