1. Write a Sample Blog for Yourself

Before starting your blog, write for yourself. Write any topic that you are most passionate about. Forget the fact that anyone else will read it.

Focus on your ideas and thought processes. Opine and figure out how to put your unstructured thoughts into words. It will make a world of difference moving forward.

Writing for yourself will allow you to decide whether your write-up is relatable. It will enable you to publish more often. It will motivate you to improve your content quality and relevance. You will publish more blogs for yourself rather than for the audience’s reception.

Whether your blog will gather the right kind of attention from your audience depends on your writing style.

Ask for feedback from genuine bloggers in your network. Consistently improve your style of writing. Hence, the first step to making your blog engaging is acknowledging your writing style.

2. Understand Your Target Audience

Knowing who you are writing for is advantageous before you start blogging. Know the right audience for your blog. Read the blogging market around you. Understand why the audience will read your blog posts. It takes a lot of upfront market research to know your audience.

Know what your audience wants. Research your audience’s interest. Know what kind of blogs engage them.

Use Social media to take a poll among your audience. If people respond well enough to a topic, then that’s it. You have found your first blog topic to write about. Engagement and relevance are vital for any blog.

Understanding your target audience is essential for your blog to be a hit in the market. Survey and ideate your blog post as per your audience’s needs. Understanding your audience will help you in curating resonating blog content. Relatable blog content will drive relevant prospects.

3. Make a Structured Blog

Structured blogs engage more readers. Make your blog stand out in the market with relevant blog posts. Set the tone of your blog with a creative brief.

See how Hubspot has categorized its blog.

A comprehensive creative brief will drive more readers to your blog. Relatable blog posts will resonate more with your blog readers.

Structure your blog by making a comprehensive brief.

  • A description of the author and their passion
  • Set the blog’s tone, style, and formatting
  • A description of the blog’s target audience
  • List down the Strategy, Scope, and Objective of the blog.
  • A list of relevant rival blogs
  • Expectations from each blog deliverable
  • Guidelines for all visual contents

Structured blogs drive the right and relevant prospects. Structuring helps retarget your loyal readers. It will allow the blog to engage more traffic. More traffic will yield a better blog reputation in the market. It will give your blog the necessary edge over its rival blogs.

4. Publish Content Consistently

Keep a weekly blogging strategy. Write as many blog posts as you can. Publish your posts during high customer engagement.

You can use analytics tools to determine your blog’s analytics stats. Try publishing blogs more than once a week. It will fetch your blog more subscribers at a significant rate.

Be Consistent in publishing blog posts. Consistency pays off well in blogging.

As a blogger, you should know the value of site traffic. Losing the traffic is easier than building it up by not publishing enough content. To engage more subscribers, it is essential to curate a proper publishing strategy for your blog.

Once you gain enough subscribers, increase your number of posts. According to a survey, blogs with more than three posts per week performed 50% better than blogs with a single post per week. Hence, consistent blogging is crucial to having an engaging blogging site.

5. Proven Topics are Engaging

As a blog writer, aspire to churn out topics that you are passionate about. Blogs with passionate writers are more engaging and have more subscribers. It does not mean you will be writing about a variety of topics.

Proven topics are relatable and engaging to readers. Hold on to a particular niche for your blog. Niche-based blogs have a focus. Such blogs drive results.

Take a look at these articles from Enterpreneur.com

How do you decide on a niche for your blog?

By researching trending keywords! You can write a blog and then take a keyword from that blog. Search for its popularity using any category tool. Create your blog post from those topics to engage more subscribers.

Engaging topics drive better search traffic to a blog. It will help convert new visitors. A better lead conversion rate leads to a better brand image among your subscribers. Hence, engaging topics play a significant role in making a blog more attractive.

6. Headlines Matter, Be Creative

Engaging topics need unique headlines. Be creative about the headlines. Make sure the headlines are enough to drive potential subscribers to your blog. A catchier headline will make your readers curious about your blog posts. Anticipation drives engagement.

There are many AI tools to make a catchier headline for your blog posts. It is vital to stay true to your style of giving headlines.

As per top business bloggers, invest more time developing a unique blog post headline. It will yield 30% more search traffic. There are many headlines analyzing tools to grade your blog post headlines. Use those tools to analyze the popularity of your headline. It will help you decide which headline will feature on your blog post.

Take a look at this title from SEMrush.

Headlines may not sound like much, but it matters. It drives people to the blog. It makes the blog more engaging.

7. Use Images and Videos

Employing visual content will make a blog more engaging for its readers.

Many bloggers only focus on their blog content. They often miss out on employing visual content, which drives more traffic. Color palettes, blog themes, and videos positively impact the readers. Having a blog with visual content engages the right set of audiences.

In blogging, “Content may be the king, but beauty is the Queen.” It is crucial to use relatable images in your blog posts.

You can add animated snippets to let your readers know what they will read in a particular blog post. It will make your readers more curious about your blog posts. It will improve your blog engagement.

Hence, you must deploy as many engaging attributes as possible to stand out as a blogger. Visual content is one of the many tools that yield higher engagement.

8. Invite Experts to Guest Post

Collaborate with niche-relevant bloggers and experts in your network. Ask them to guest post on your blog. It will give your blog the necessary hype around it in the market. It will provide you with quality citations to mention on your blog.

Guest posting is one of the efficient ways to popularize a blog. It will drive potential prospects for the blog. It will help your blog engage more readers for your blog. Guest posting is SEO-compatible. Hence the blog will yield better rankings on the SERPs.

A better market reputation is another gain of guest posting. An expert writer on your blog will certainly make it the talk among your readers. It will help you reach and connect with your subscribers. Hence, Guest posting is another way to make a blog more engaging.

9. Make The Blog SEO-compatible

Success is all about optimization now. For a blog to be successful, it needs SEO. Many bloggers write quality content and post it. Then they complain about their blog not performing well among their audience. These bloggers miss out on checking whether their blog content is SEO-compatible.

SEO-compatible blogs perform 40% better in the first three weeks of posting content. Content optimization and keyword research are essential to make a blog perform better in the market.

Curate a suitable SEO strategy for your blog and research relevant keywords. Invest in a good meta description for your blog. Then write quality content and post them.

SEO-compatible blogs feature much higher search result rankings. The higher a blog ranks on a SERP, the better engagement and site traffic it will have. Hence, SEO-compatible content makes a blog engaging.

10. Acquire Quality Backlinks

Many bloggers tend to take their marketing strategy lightly. For any blog to succeed, it needs an efficient marketing strategy. Backlinks and citations are two of the efficient digital marketing strategies to popularize blogs.

Backlinks from high-authority sites allow your subscribers to engage better. Try to collaborate with high-engagement blogs; guest posts for them. It will drive new prospects from those high-engagement blogs to yours.

Quality backlinks allow blog users to spend more time on-site.

Take a look at this website getting a backlink from HealthLine.

They will be eager to explore the blog. The more time visitors spend on the blog, the higher the chances for their conversion. It will enhance the lead conversion rate for the blog. Additionally, it will increase search traffic and engagement.

Hence, acquiring high-quality backlinks is essential to make an engaging blog. Backlinks are SEO-compatible. It will enhance local search result rankings for the blog across search engines. It will help retain the organic crowd.

11. Reward Your Regular Readers

Regular readers of a blog contribute to its success. Retention of such regular readers of your blog is essential. These subscribers are the building blocks of your blog. They drive your ability to write better as an author. Their word of mouth drives potential prospects to your blog.

Create an exclusive invite-only group for your loyal readers. Use Facebook and Telegram to make private groups for your loyal subscribers. Organize giveaway events for them. Reward them for driving your blog and making it a hit.

Connecting with your loyal readers will allow them to engage more with your blog. Create a space for your blog reviews by regular readers. It will popularize your blog among their connections. It will drive new and relevant readers to your blogs. The first-time visitors will convert due to your readers’ testimonials.