Ryan Hawkins

Ryan Hawkins

Ryan Hawkins is a dedicated growth hacker, specializing in empowering startups and small businesses to thrive in competitive markets. Leveraging innovative, data-driven strategies, Ryan uncovers untapped growth opportunities for these businesses, helping them stand up to larger competitors. His focus isn't on personal success but on the milestones achieved by the businesses he serves, underscoring his belief that every small enterprise can punch above its weight with the right strategies.

Contributing since   April 2023 Pitch   care@greyjournal.net
Recent work

Stories by Ryan Hawkins

Reality TV Stars with the Biggest Business Empires in 2026

ENTERTAIN

Reality TV Stars with the Biggest Business Empires in 2026

Fame gets you a billion dollars in sales. Ownership decides whether you keep any of it. Here is how reality stars turned…

Ryan Hawkins Jul 26 14 min
What Is the Tech Girl Aesthetic? The 2026 Look Explained

STYLE

What Is the Tech Girl Aesthetic? The 2026 Look Explained

Google can't decide what 'tech girl aesthetic' means because it points at two looks at once: a Y2K nostalgia palette and a…

Ryan Hawkins Jul 25 11 min
Breanna Stewart’s Net Worth: What Is and Isn’t Known in 2026

INSPIRE

Breanna Stewart’s Net Worth: What Is and Isn’t Known in 2026

What is publicly reported about Breanna Stewart: her Liberty contract, Unrivaled's $340M valuation and her brand partnerships. The sources reviewed do not…

Ryan Hawkins Jul 23 4 min
Lauren Giraldo’s Net Worth And The App She Never Shipped

INSPIRE

Lauren Giraldo’s Net Worth And The App She Never Shipped

She filed four trademarks in seven weeks after 12-3-30 went viral, including one for a workout app. Five years later there's no…

Ryan Hawkins Jul 22 14 min
Steven Bartlett Net Worth: Company Valuation, Podcast Revenue and the Limits

INSPIRE

Steven Bartlett Net Worth: Company Valuation, Podcast Revenue and the Limits

How steven.com's dated valuation, reported ownership and Diary of a CEO revenue differ from personal wealth, which the sources reviewed do not…

Ryan Hawkins Jul 18 5 min
Reale Actives Made $1M in Five Minutes: Here’s How

PLAY

Reale Actives Made $1M in Five Minutes: Here’s How

Alix Earle's acne skincare brand sold out in 10 hours and did $5M on day one. Who owns it, who funded it,…

Ryan Hawkins Jul 15 14 min
Showgirl Aesthetic 2026 Without Looking Like a Costume

STYLE

Showgirl Aesthetic 2026 Without Looking Like a Costume

Taylor Swift's The Life of a Showgirl sold 4 million units in a week and dragged sequins, feathers and rhinestones back into…

Ryan Hawkins Jul 14 12 min
Celebrity Tequila Brands are Mostly Endorsement Deals

ENTERTAIN

Celebrity Tequila Brands are Mostly Endorsement Deals

Casamigos sold for up to $1 billion and set the template every star has chased since. Here's who actually holds equity in…

Ryan Hawkins Jul 13 14 min
The Best Podcasts for Entrepreneurs in 2026

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The Best Podcasts for Entrepreneurs in 2026

Not another list of 40 shows. A stage-matched stack: the best podcasts for startup founders in 2026, segmented by venture-scale, bootstrapped, fundraising,…

Ryan Hawkins Jul 11 13 min
Which Celebrities Are Investing in AI in 2026?

PLAY

Which Celebrities Are Investing in AI in 2026?

Ashton Kutcher is leaving Sound Ventures for an AI infrastructure fund, ElevenLabs added 30 A-list backers, and Phia's $35.5M round reads like…

Ryan Hawkins Jul 6 14 min
What Are Kool-Aid Pineapples? The Viral Trend Explained

PLAY

What Are Kool-Aid Pineapples? The Viral Trend Explained

The neon summer snack a Florida vendor turned into a $20 business. Here's what Kool-Aid pineapples are, how to make them, and…

Ryan Hawkins Jul 3 12 min
Why Everyone’s Obsessed with Matcha in 2026

PLAY

Why Everyone’s Obsessed with Matcha in 2026

The L-theanine science, the Gen Z aesthetic, and the 70% margins behind the green gold rush.

Ryan Hawkins Jul 1 12 min
NYC’s Most Trusted Bespoke Tailor Has Been Dressing Power Since 1968

BUSINESS

NYC’s Most Trusted Bespoke Tailor Has Been Dressing Power Since 1968

A few months ago I watched a man in his sixties get measured for a suit he’d ordered to replace one he’d…

Ryan Hawkins Jun 26 4 min
Why Cole Palmer Launched an Ice Brand (And the Playbook Behind It)

PLAY

Why Cole Palmer Launched an Ice Brand (And the Playbook Behind It)

On June 22, 2026, Chelsea and England midfielder Cole Palmer launched an ice company. Not endorsed one. Built one. COLE’D, a line…

Ryan Hawkins Jun 23 13 min
What Is Food Jutsu? The Viral TikTok Trend Explained

PLAY

What Is Food Jutsu? The Viral TikTok Trend Explained

Food jutsu is a viral TikTok editing trend where creators perform anime-style hand signs to summon food through a quick-cut transition. Here's…

Ryan Hawkins Jun 23 11 min
What Is Piratecore? The 2026 Fashion Trend Explained

STYLE

What Is Piratecore? The 2026 Fashion Trend Explained

Piratecore hit 10+ SS26 runways and sent ghillie shoe searches up 77%. Here's what the aesthetic actually is, which designers are driving…

Ryan Hawkins Jun 21 11 min
Blokette Aesthetic 2026: What It Is and How to Wear It

STYLE

Blokette Aesthetic 2026: What It Is and How to Wear It

Blokette fuses blokecore football jerseys with coquette mini skirts and ribbons. Here's where the trend came from, why the World Cup is…

Ryan Hawkins Jun 21 12 min
Coastal Cowgirl Aesthetic 2026: What It Is and How to Wear It

STYLE

Coastal Cowgirl Aesthetic 2026: What It Is and How to Wear It

The coastal cowgirl aesthetic blends cowboy boots, denim, and Western accessories with breezy linen and crochet for a summer look that keeps…

Ryan Hawkins Jun 20 14 min
What Is Micro Drama? The $7.8B Format Beating Netflix

ENTERTAIN

What Is Micro Drama? The $7.8B Format Beating Netflix

Micro drama apps like ReelShort and DramaBox now pull more daily screen time than Netflix on mobile. Here is how the 60-second…

Ryan Hawkins Jun 20 12 min
Frosh Protein Juice: How Ciara Sold Out 5,000 Cases in 24 Hours

PLAY

Frosh Protein Juice: How Ciara Sold Out 5,000 Cases in 24 Hours

The first protein-enhanced juice for kids sold out DTC in under 24 hours, then landed in 1,650 Target stores. Here's the 4-part…

Ryan Hawkins Jun 11 14 min