Tony Bonilla
Tony Bonilla is a marketing analyst, who enjoys writing and playing guitar. In addition to working as an analyst and writer, he hosts his own podcast. He currently resides in Southern California and is an avid baseball and soccer fan.
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4 Important Reasons You Need To Practice Empathy In The Workplace

Empathy generates interest in and appreciation for others, paving the way to more productive working relationships. As managers hone their empathy, they improve their leadership effectiveness and increase their chances of success in the job. Empathetic leaders are assets to organizations, in part, because they

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How To Use Psychographics To Figure Out Why Customers Buy From You

Data plays such a prominent role in this digital era. Psychographics and ad targeting may trigger a need to change your marketing efforts. That’s because marketing has changed from pushing content out to potential customers, to delivering content that is so precise it can help

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4 Tips To Make Money On Twitch

If you’re thinking about (or have ever considered) making money on Twitch, there are two things about live streaming everyone should understand. First, live streaming is not only about playing video games and inviting other people to watch you do it. That’s part of it,

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How Content Marketing Can Help Increase Your Business’ Audience

Content Marketing is the creation and sharing of relevant, valuable, and consistent online material to stimulate interest in products or services. By offering quality information, content marketing inspires prospective customers to become loyal to your brand and can turn into a purchase later down the

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How To Deal With A Tough Boss

You perform a great job, display great skills and dedicate yourself to your job and workplace. Yet, somehow, it is never enough to satisfy your boss. Working with a difficult boss is draining. It can make your work life a living hell. Ideally, we would

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How to Hack B2B Marketing In A Digital Era

B2B (Business to Business) marketing requires you to build a relationship between yourself and your potential customers. Consider shifting your business focus from closing the deal immediately towards informing your customers and building trust. This strategy may be difficult to comprehend or implement because most

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Building Culture With A Small Team

Building a strong, collaborative employee team is a key element to organizational success. Employee teams are one of the best ways to accomplish business objectives. Taking independently talented people and merging their talents allows them the opportunity to release their creativity and contribute to the

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How To Get Out Of “The Friend Zone”

It is a question that has been asked throughout the ages, “Do nice guys finish last”? Are women really more attracted to the bad boy, the so-called “jerk”? It comes down to a question of choosing between the “hero dad” or the “dark cad”. Let’s