95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file formats that defy easy indexing and quick access, according to MIT Media Labs. 80% of typical organizations’ data is unstructured, slowing down work, often leading to
It is a well known fact that SEO is very powerful when it comes to growing and promoting a business. There are millions of people who use Google and other search engines to find products, services and answers to their questions. Therefore, if you’re a
The internet has always been a noisy place. Since the pandemic, hundreds of thousands of small businesses across the country have been forced to turn online to capture their customers’ attention. So how are you supposed to make yourself and your business stand out amongst
Valentine’s Day is a holiday notorious for over the top romance, chocolates, and roses galore. No matter the grand gesture, at face value, the holiday intends to show appreciation for your significant other. Back in 2010, Amy Poehler and other Parks and Recreation creators decided
If you were flipping through Lifetime on Sunday, December 13th, you definitely came across a bizarre sight. A Lifetime original movie starring Mario Lopez as American businessman Harland Sanders. A Recipe for Seduction centers on a woman named Jessica who falls for a hot new
Renting an RV is an excellent choice and can be an essential asset for your trip. And from a business perspective, RV rental businesses are great ways to earn and invest. However, you’re not the only one who thinks like this. Competition in RV rental
Studies show that 87% of consumers would like to see more videos from brands. What forms of content do you currently produce to promote your business, products, and services? Are you looking to hire a person that specializes in creating content? Having a strategic approach
Symbolism is the foundation of modern writing and picture representation. Letters of ancient languages, the original symbols, were similarly contrived like the hieroglyphs of the Egyptians, to utilize a small drawing in the depiction of real life. All visual symbols of information throughout history, therefore,
You may ask yourself, so, just what is Shopify and how do I use it? Shopify is an online trading base that lets one create an online store and trade their items. Additionally, merchants can sell their products face-to-face through Shopify POS. Shopify was created
Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. According to Matthew Crawford, “Attention is a resource and humans only have so much of it.” 1. What
You had one job! This phrase is an ever-popular meme in today’s culture. Usually the headline to someone making a huge, obvious mistake. However, as an entrepreneur or business owner, it is rarely ever a statement that we feel applies to our daily lives. We
In the world of social media, if creators want to grow, they need to collaborate. In late 2019 U.S. based company HDM Enterprises, LLC released social media’s primer collaborative app Kholab Effect, which allows creators to collaborate, no matter what part of the world they
Staying up to date with business trends will help you stay ahead of your competition. You must know what people want and what you can do to make your business as desirable as possible. Here are some business trends we saw pop up in 2020
Have you ever heard the saying “No one pays attention to the janitor”? Well, you should. Not only are they responsible for keeping the facilities we use clean, but they also know everything that’s happening in and out of offices. Sometimes, they may even have
Artificial Intelligence technology is important because it enables human capabilities – understanding, reasoning, planning and communication, and perception – to be undertaken by computer software increasingly effectively, efficiently, and at low-cost. Simply put, AI is a system that can perform tasks that normally requires human
Data plays such a prominent role in this digital era. Psychographics and ad targeting may trigger a need to change your marketing efforts. That’s because marketing has changed from pushing content out to potential customers, to delivering content that is so precise it can help
Congratulations! You started or are thinking about starting a business. Now, how do you start getting customers? Marketing can help get your first paying customer without a large budget, a large team, or experience. Sure, it would help if you could spend more money; however,
Content Marketing is the creation and sharing of relevant, valuable, and consistent online material to stimulate interest in products or services. By offering quality information, content marketing inspires prospective customers to become loyal to your brand and can turn into a purchase later down the
Yours truly remembers the debate in the state where I grew up. Dram shop laws vary from state-to-state. They are the laws that prevent bartenders from serving to minors, to those addicted to alcohol, and those already inebriated requesting more. The effect on life as I
When we think about what actually impacts our decision of whether or not to buy a product, the answer is simple. Recommendations. It might be from a family member, who recommended a certain restaurant. Or a friend, who recommended a pair of running shoes. Or,
