Marketing

GROW

Two Key Questions To Building A Better Personal Brand

The internet has always been a noisy place. Since the pandemic, hundreds of thousands of small businesses across the country have been forced to turn online to capture their customers’ attention. So how are you supposed to make yourself and your business stand out amongst

NEWS

How Sales Teams Helped Make Galentine’s Day A Real Holiday

Valentine’s Day is a holiday notorious for over the top romance, chocolates, and roses galore. No matter the grand gesture, at face value, the holiday intends to show appreciation for your significant other. Back in 2010, Amy Poehler and other Parks and Recreation creators decided

CULTURE

What Do Advertisers Gain From Stealing Your Attention Online?

Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. According to Matthew Crawford, “Attention is a resource and humans only have so much of it.” 1. What

TECH

How AI Will Impact Marketing and Advertising

Artificial Intelligence technology is important because it enables human capabilities – understanding, reasoning, planning and communication, and perception – to be undertaken by computer software increasingly effectively, efficiently, and at low-cost. Simply put, AI is a system that can perform tasks that normally requires human

GROW

How Content Marketing Can Help Increase Your Business’ Audience

Content Marketing is the creation and sharing of relevant, valuable, and consistent online material to stimulate interest in products or services. By offering quality information, content marketing inspires prospective customers to become loyal to your brand and can turn into a purchase later down the

1 2