Marketing

CULTURE

What Do Advertisers Gain From Stealing Your Attention Online?

Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve various information management problems. According to Matthew Crawford, “Attention is a resource and humans only have so much of it.” 1. What

TECH

How AI Will Impact Marketing and Advertising

Artificial Intelligence technology is important because it enables human capabilities – understanding, reasoning, planning and communication, and perception – to be undertaken by computer software increasingly effectively, efficiently, and at low-cost. Simply put, AI is a system that can perform tasks that normally requires human

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How Content Marketing Can Help Increase Your Business’ Audience

Content Marketing is the creation and sharing of relevant, valuable, and consistent online material to stimulate interest in products or services. By offering quality information, content marketing inspires prospective customers to become loyal to your brand and can turn into a purchase later down the

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How To Practice Responsible Entrepreneurship — The New Way

Yours truly remembers the debate in the state where I grew up. Dram shop laws vary from state-to-state. They are the laws that prevent bartenders from serving to minors, to those addicted to alcohol, and those already inebriated requesting more. The effect on life as I

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How to Work With Influencers to Promote Your Business

When we think about what actually impacts our decision of whether or not to buy a product, the answer is simple. Recommendations. It might be from a family member, who recommended a certain restaurant. Or a friend, who recommended a pair of running shoes. Or,

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Why You Should Become A Streetwear Brand Ambassador

A streetwear ambassador is someone who a company chooses to act as the face of a brand. They are considered the “task-maker” among their communities, and rely on pre-existing networks and relationships to market the brand. These tactics include sharing posts on social media, networking

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How To Innovate Publicity and Marketing For Your Business

How will you ever claim a billion dollars if consumers don’t know anything about your product or service? Publicity is essential, and when consumers are cognizant of your product, at least they have the choice to buy or decline. This gives the manufacturer at least

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4 Steps to Overcome a Sales Objection

When it comes to sales, objections are inevitable. Every person you speak with will have questions or reservations about the product or service you offer. If they didn’t, they would have already bought from you! Objections shouldn’t stop you in your tracks. Objections are an

TECH

The Current State Of Online Sales In Digital Marketing

Digital advertising is getting more and more difficult by the day. With so many companies bombarding us with their ads, it’s almost like we’ve developed a built-in ad blocker over time. On average, we see over 5,000 different brands a day according to Forbes. Now

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