In today’s hyper-competitive business environment, brands have to differentiate from the direct and indirect competitors for consumer and business consumption dollars. With a multitude of digital marketing platforms, tools and all the media options available in today’s marketplace marketing differentiation is easily attainable. However, with
In a world driven by fast fashion, thrifting should be our saving grace. However, second-hand shopping is quickly being taken over by upsell culture. “Thrift store gentrification” is a phenomenon in which affluent shoppers voluntarily buy merchandise from second-hand clothing stores like Goodwill and Salvation
B2B (Business to Business) marketing requires you to build a relationship between yourself and your potential customers. Consider shifting your business focus from closing the deal immediately towards informing your customers and building trust. This strategy may be difficult to comprehend or implement because most
