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#celebrity brands
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7 biggest celebrity brand launches of 2026, ranked
Sydney Sweeney, Alix Earle, Tom Holland and four others launched brands this year. Ranked by funding, sales, and whether the business survives…
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Sydney Sweeney’s SYRN is Struggling Because Sellouts Lie
SYRN sold out its debut collection in hours, then reportedly stalled for seven months. The sellout was a supply metric, not a…
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Ice Spice’s Revlon Fragrance Deal is a Rental, Not a Brand
In Ha Mood launched August 19 exclusively at Ulta, priced $28 to $79. Revlon owns the trademark and carries the P&L. Here's…
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CardVault by Tom Brady Went From 3 Stores to 17
Brady took half the company instead of a licensing check. Eighteen months later CardVault has 17 stores, 400% revenue growth, and JAY-Z…
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Reale Actives Made $1M in Five Minutes: Here’s How
Alix Earle's acne skincare brand sold out in 10 hours and did $5M on day one. Who owns it, who funded it,…