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In the last few years, B2B businesses have grown exponentially and of course, it is worth investing in them. The global business-to-business market has grown 5 times more than the B2C industry. Almost every business has gone online and has a digital presence. 

B2B websites help businesses to establish their names in international markets without investing heavily in it. These websites are the meeting place for buyers and sellers from around the world. Given the rising competition, it is becoming harder to get genuine leads with every passing day. Therefore, in this article, we are going to share the top free B2B marketplaces that can help businesses to double their revenue. 

How Free B2B Platforms can help businesses?

Today, B2B platforms are the main source for businesses to find new leads. Whether they are buying or selling, these websites have helped millions of businesses across the world to capture new opportunities. 

Free b2b websites allow small and medium businesses that are on a budget to explore international markets and find new partners online. These websites are free to register for and charge nothing extra when selling or buying. Moreover, free b2b platforms allow users to access unlimited products and contact buyers without having to pay for them. 

List of Top 10 Free B2B Lead Generation Platforms

Here is a list of to 10 free b2b platforms that can surely help your business grow globally:


Global Sources is one of the most well-known free B2B websites where you can post your products and get genuine leads without investing much in paid campaigns. They have a separate product category for almost everything from A to Z. While listing your products, you need to make sure that you fill it with as much detail as possible. It is to make sure that your products rank higher when someone searches for them. 

The good thing about Global sources, they have a good brand reputation and people trust them. The bad thing, it also attracts more sellers to the platform which creates strong competition. In almost every category they have thousands if not millions of products and you need to tell buyers why they need to come to you. 


Tradewheel is a globally used B2B marketplace. They have got separate pages where purchase managers post their requirements with different quantity and price budgets. As you can explore it for free, it is a must-visit website for all businesses. You will find several new buying leads every single day. Therefore, if you do not want to miss any trading opportunities, you should visit them daily. 

Other than their buying-lead pages, you can also post your products there for free, and get with their strong digital presence your potential customers will be reaching out to you with their business needs. Businesses that used Tradewheel experienced more leads in lesser time. They have simple sign-up and product posting procedures. Still, their support staff is also available round the clock to assist you.


Alibaba was launched back in the year 1999 by Jack Ma and his 17 friends. As they were one of the free e-commerce platforms, it earned strong numbers in a short span of time. In 2022, they over 900 million active online buyers. If you have listed your products on Alibaba and still not getting sales, there must be a mistake letting you down from your end. If you have the right strategy, it is not possible to not get business from Alibaba.

What makes it stand out among all free trading marketplaces is its presence on Google. If your products are in demand and you have filled their quality attributes correctly, you can get traffic directly to your products from Google. Search for any keyword that a wholesale buyer would search for and you will be amazed by how many queries Alibaba is ranking for. 


There is no need to introduce this giant global B2B platform. Everyone knows about it and knows Amazon. It alone is responsible for 45% of all e-commerce sales. Even if they find the right product in another marketplace, they at least go to Amazon and check if they can get a better deal here. 

Despite all these amazing numbers and facts, it is still arguably not the best platform for sellers. If you look at their categories or search results, you will automatically get an idea that rather than featuring organic results, they focus on paid ads. Also, if you are new to this industry, you may find it difficult to keep up with all of its rules and regulations and end up getting your seller account banned. Concluding, Amazon is amazing to sell your goods, but you need to have a proper plan and experience in execution. 


EC21 has a massive network of over 3 million registered buyers, which obviously includes your potential buyers. They also have slightly lower commission fees than what you would expect from other platforms with such a strong brand reputation. Regardless of the niche you are operating in, they have a separate category for all of them. 

You can post your products on EC21 for free. However, if you want to expand your reach more, check out their Premium Service to get an idea of what you can expect from here. 


Wholesale Central is a go-to platform for buyers to source products in bulk quantities. Thus, it would be the perfect free b2b website to list your goods for sale. If you can compromise on your profit margins, try adding your items to the “Deals and Steals”. Here, importers come in search of some discount deals and promotions. 

Even though they allow everyone to list their products, you can also get their paid services and get relevant traffic to your product pages. 


If you want to showcase your products to your potential buyers from all corners of the world, you can not go wrong with Qoovee. It is relatively a newer marketplace that has been operating in this industry for quite some time and has built a strong reputation among wholesale buyers. 

You can also take a look at their Premium Packages. They have a strong history of assisting businesses in getting exponential returns on their investments. 


Manufacturer is a relatively new B2B marketplace to find your potential customers. If you visit it, you will find fewer products there. This means that even if they have lower traffic, you will have low competition. It would not harm investing a few minutes and posting your products there. 

They also have separate pages featuring their buying leads. If you find a relevant one, you can send your best quotations to them directly. In short, it is not the biggest website in terms of numbers and traffic, but it can help you out finding your potential customer and is worth trying out. 


Top Ten Wholesale gives you direct access to a large pool of global buyers. With their digital presence on the internet, you get to expand your reach to customers that may not have been reached otherwise. In contrast to most B2B portals, they have a simple product posting procedure. 

Other than listing your goods here, you can also visit their Buyer’s page to go through an endless list of buying leads with different specifications and quantity requirements. Once you find your potential buyer, contact them with your best quotation and maximize your chances of getting the order. 


Kompass is an international free e-commerce platform that you can use to list your products and get genuine buying leads. They have been in this industry for quite a long period and have quite a decent list of importers from all corners of the world. 

They do not provide any safe payment options and do not verify the buyers or suppliers. Even though frauds do not happen frequently here, it would be better to keep your eyes open on whom you are dealing with. 

Business-to-business sales cycle

B2B sales cycles are usually long and complex. Whether you a small business or a huge enterprise, the sales cycle in B2B can be hard to understand. B2B platforms are playing a huge part in simplifying this cycle. Now you can directly connect with the buyer or supplier, negotiate, and finalize the deal, without having to need a middleman. This is not only reducing the time but cost as well. 

The sales cycle in every industry is slightly different, but the following pattern can give an idea of a general sales cycle in b2b:

  • Identifying potential customers
  • Checking if they have the budget, and timeline to make a purchase
  • Analyze their needs
  • Send your proposal
  • Negotiate and close the deal
  • After-sales services and feedback

Getting orders through Free B2B Platforms

Getting your first order through a free b2b platform can be rewarding. These websites are built on the idea of making wholesale trade simple and easy for everyone. You can use these sites to promote your products and get new buyers from all over the world. With the following steps, you can make getting orders easier for you: 

  • Identify a gap in the market
  • List your products on third-party B2B websites that your customers use
  • Offer something extra (Like volume discounts, small MOQs, or better quality)
  • Reach out to them 
  • Negotiate and come to a mutual decision 
  • Arrange for shipment (it is best to hire professionals)
  • Get feedback from customers

Choosing a B2B platform for your business

You should research the market and list your products on the global B2B platform which your potential customers use the most. There are hundreds of such marketplaces available on the internet, and choosing the best might be difficult. 

When choosing a B2B platform for your business, you must look out for the following things:

  • Compelling design
  • Easy navigation
  • 24/7 Customer support 
  • Ability to connect with Businesses
  • Secure payment method
  • Loading speed
  • Mobile Ready


In the age where online B2B marketplaces are expanding exponentially, the wise approach would be to utilize as many of them. As your potential customers are using different platforms, sticking to a single website would limit your opportunities. Obviously, not all of them are going to work for you, but once you get a good response from a site, you can also invest a bit to promote your products.