In 2021, I was looking for the right photo editing app, something more than just useful, but something that clicked with how I think and create. Discovering the right photo editing app changed how I approached mobile photography and opened up creative possibilities I hadn’t considered before. It stood out not because of its looks or its reviews, but because it felt like it was made for creative people. It was about doing more with your photos than just the basics.
The more I used it, the more it felt like the perfect partner for my projects. It wasn’t just another app to me; it became a key part of my creative routine, adapting with me over time.
In the crowded world of mobile apps, Tessa Barton and Cole Herman have made something special with their photo and video editing app. They’ve gone beyond the usual, changing what it means to be creative with technology today.
The Founders Story
Tessa Barton and Cole Herman’s story is a real-life fairy tale. They both grew up in Utah and decided to chase their dreams in New York City in 2016. They faced many challenges, but they were determined to succeed.
In New York, despite financial struggles, they tried different creative projects, from fashion to photography. They gained attention on Instagram by sharing their unique stories and creativity.
This led them to create their own photo and video editing app. They wanted an app that was more than just technical; they wanted it to inspire creativity and be a tool for other creators like them. Despite facing many obstacles, their hard work and combination of Cole’s tech skills and Tessa’s creative vision led to the creation of a unique app.
“In creating this app, we wanted to break away from the norm and craft something that wasn’t just functional, but a true companion to the creative spirit. Our vision was to make a tool that feels like a friend—an extension of your creativity that knows your style, your mood, and evolves with you. It’s not just about the technology; it’s about creating a space where creativity flows freely and is celebrated.” – Tessa Barton
The Launch
When they launched the app in June 2018, it was a hit. It was different because it was designed with creators in mind, focusing on being user-friendly and innovative. The app became very successful, earning over $32 million by 2023.
Tessa and Cole wanted their app to be a supportive community for creativity. They focused on understanding their users, combining technical and creative features, and building a strong community. This approach helped their app stand out and grow a loyal user base.
Their passion for the project showed in every part of the app, making it not just a tool, but a community. Their story is inspiring to many, showing the power of perseverance, community, and innovation. Looking forward, they’re excited to keep improving their app and supporting the creative community.
Their journey from starting in Utah to becoming successful app founders in New York is a testament to their resilience, vision, and teamwork. They’ve shown that with passion, hard work, and a strong partnership, it’s possible to turn a dream into a reality.
Tessa Barton and Cole Herman’s story is all about the spirit of entrepreneurship. It shows how creativity, hard work, smart planning, and strong partnership can turn a dream into success. Their journey inspires others, showing that passion, vision, and teamwork can make big dreams come true.
