A few months ago, my mom told her friend’s son that I “get money from investors all the time”. That has never been the first thing that comes to mind about my previous jobs, but I liked how she made it sound so easy and
Founder, Performance Marketer and Entrepreneur at Heart Lamia Pardo is the Founder of Journify, a burnout prevention and personal coaching platform, and a product, marketing and growth strategy leader with more than 11+ years of experience across the fintech, CPG, media, and health and wellness industries. She specializes in building performance-driven brands, bringing successful tech platforms/apps to market, and optimizing customer lifetime value. She started her career at the advertising agency Leo Burnett working with global companies (P&G, Samsung, and McDonald’s) and pitching to new potential clients. Years later, her passion for data-driven programs and leveraging new technologies to solve systemic problems led her to the startup world where she has thrived for the past 8 years. First, she built and scaled Marketing, Product and Data Analytics teams at Pangea Money Transfer, a Fintech startup in the US helping immigrants access affordable financial services. Then, she moved across the world to Singapore to launch Helo (a live streaming app for college students) and Consentium (the first crypto app with a community monetization model). In early 2019, after a burnout-related epiphany, she brought Journify to life. Lamia also has experience fundraising and managing B2B sales programs, and is a mentor at several programs including WeWork Labs and Start Small Think Big. She believes in constantly learning by doing and she also has a M.S Integrated Marketing Communications from Northwestern University. If you’re interested in talking more about burnout or mental wellness corporate programs, email her at email@example.com.