Enthusiastic twin sisters, Brooklyn and Bailey McKnight are more than just celebrity phenomenons. The duo first gained recognition on Youtube through their moms’ renowned hair styling channel, Cute Girls Hairstyles. From there, they skyrocketed into their own channel, Brooklyn and Bailey, and became inspirational to young girls and women worldwide. From their friendly “Girl Talk” Advice and fashion tips to major life milestones like weddings and graduations, the girls made their mark outside of YouTube Life. Today, they are the current brand owners of “Lash Next Door” and “itk” skin care. As young entrepreneurs, they are surely taking the appropriate steps for success and continue to experience new tricks along the way.
All about their Beautiful Brands
1. Lash Next Door
The Texas natives were accustomed to fame when they were in college but still managed to make time for hobbies. Having already been on tour and going viral on Youtube, the pair decided to take another big step in 2018 with “Lash Next Door”. Even though their viewers appreciated the girls for their content, they could not help but notice their admirable eyelashes. The mascara is meant to volumize your lashes compared to other select brands and make them longer. It is formulated to be safe for the eyes, as well as keep it on all day, rain or shine. The two also gave back to GirlUp, a United Nations campaign that motivated young women to beautifully change the world. 2% of profits were returned to this organization, which shows how inspirational they are.
As the years have gone by, “Lash Next Door” has also evolved into more than just mascara, but also other products like clothing, accessories, home products, and jewelry. Their trendy products are easily attractive and accessible too, which explains why they are immediately sold out on the website. Their brand is perfect for “Back to School” or the “Holiday” season, so visit their website!
2. ITK Skincare
Besides focusing on their most well-known areas of expertise, they decided to take a much different entrepreneurial route in 2022. The two decided to work with Maesa Beauty Group to launch “In the Know” (ITK) skincare, which is exclusively partnered with Walmart. This brand was meant to allow anyone to be truly comfortable within their skin and eliminate any skincare stigma. The two had also been passionate about owning a skin-care line previously through daily routine videos, as well as Brooklyn’s completion of an esthetician program.
According to their appealing website, the brand stands by the 3 pillars of transparency, accessibility, inclusion, and diversity. This makes the process of being ourselves just a little bit easier and to not shun anyone out. The twins’ goals are to be raw and real with the foundation of skincare and to be extremely relatable. What’s even better is the amount of research formulated into each product, as well as the cruelty-free factor! This is your reminder to plan that trip to Walmart or their website before you forget!
Brooklyn and Bailey’s Sisterly Entrepreneurship Tips
The sisterly bond grew outside of the girls’ personal relationships with themselves and their family members. In a way, they are older sisters to young women, continuously championing them to truly be themselves and to never be afraid to unleash their true potential. That said, they provide a road map of important entrepreneurial tips for budding business owners. This tip list is great for people who are trying to gain experience or need some assistance throughout the journey.
Make the brand stand out to the public
The sisters are among the most viewed influencers on the Youtube platform, so it’s unsurprising that they founded delicate brands. They have even stated that they want their brand to be seen as a “friend”, instead of just a business idea, which immediately makes people return. People are always looking for the next best fashion, beauty and skincare items, so it’s perfect that they provide many resources (in person or online) to make the brands pop. They’ve also had warehouse sales, which is a great way to make connections and get the best product advice from the founders.
Grow with the flow!
For the twins’ first brand, LND, was originally seen as a mascara line. However, over the years, they decided to expand the product line to everything fashion and provided a large variety of options, colors, and sizes. What’s great is most of the collections are very personal to the twins themselves. Some collections include the Bridal line and Bump friendly line, which celebrates Brooklyn’s exciting new baby news.
For ITK skincare, you can shop for endless moisturizers and serums. You can even take a simple skincare quiz that personalizes and handpicks the best products to treat your skin conditions.
Affordable is the way to go!
These products are also very affordable and do not place a ton of burden on your wallet. Brooklyn and Bailey wanted to make affordability a top priority for consumers, and to really get your money’s worth. The skincare products range from $6-$14, with the highest price for LND products being up to $50. If you are just starting your entrepreneurial journey, make sure to be expansive and affordable in every way. You want to continue to thrive and succeed in your brand, so don’t be afraid to release products that will serve everyone better.
Bring double the prosperity instead of trouble
Brooklyn and Bailey have instilled double the growth and positivity as entrepreneurs and inspire us to do the same. They want to be seen as individuals people can easily rely on and don’t want to push the celebrity image too hard. Lash Next Door and ITK skincare are meant to bring out the best in you, so be sure to check the websites out, as well as social media!
