Many people think that just having a Facebook page is enough to generate business. But social media marketing requires some know-how and strategy. In fact, many businesses still struggle with social media marketing. They don’t know where to start or how to grow their audience, so they give up before they have a chance to see results. Here are the top six best practices to use when developing your company’s social media presence.

1. Create diverse content

Using a variety of content types and formats can help you hone your style, make sure you’re creating something that people want to look at, and increase the likelihood that people will share your content. The more diverse your approach to social media marketing, the more likely you are to get noticed.

If you want people to think of your brand as creative and quirky, consider creating some graphics or memes with funny captions. If they see it as professional, try posting a listicle or infographic that provides helpful information about a topic related to your business. Or if they think of you as educational, then post some videos instead!

2. Stay consistent

Staying consistent is a crucial element of your social media strategy. Without consistency, your brand will seem scattered and out of touch with its followers.

What does consistency mean? Consistency means that you post on a regular schedule, such as daily or weekly so that people know when to expect new content from you. It also means that each post provides value and builds on the previous one. The best way to measure consistency is by tracking how often you post and what type of content gets shared the most frequently.

If people are sharing your posts more frequently than others, then chances are they’re getting something out of them! Alternatively, if no one shares the majority of your posts, then it may be time for some brainstorming sessions before hitting “send.” If done right, consistency can really help establish trust between consumers and brands—and trust is key when it comes down to conversions.

3. Don’t just post—participate

Social media is about making connections. It’s about engaging with your followers and building relationships with them. But if you’re only posting, you may be missing out on a lot of potential opportunities to build those relationships and spread the word about your business. In order to fully engage your audience, it’s important to participate in conversations that are relevant to your business.

By using hashtags, you can join conversations that are already happening around topics that are related to what you do. For example: If you sell dog collars and leashes, one great way of getting involved in a conversation would be by mentioning products or services other businesses have that could benefit pet owners like yourself—such as flea treatments or pet food brands—and tagging them in those posts so they see it too!

This shows other businesses how much their product interests customers who follow yours as well as letting their followers know there’s someone else out there just like themselves who enjoys social media posts like these!

4. Use content creation tools

When you’re trying to create content on social media, use content creation tools that can help you do it faster. You want to be able to create a piece of content in less than 24 hours so that the timing doesn’t come up short and the piece doesn’t get stale. These tools will also help ensure that your voice is consistent and your social media posts are more visually appealing than they would be if you were creating them by hand.

Finally, because these tools are designed by professionals who know what works on social media platforms and what doesn’t, they’re more likely to help your posts get shared with larger audiences. The best example of a content creation tool is Canva, which helps you design better and faster content.

5. Advertise

The social media platforms you advertise on can make all the difference. You need to be on the platforms that your target audience is using, so make sure you’re advertising in places that will allow you to reach them.

You don’t want to waste money on an ad campaign that doesn’t reach your audience, so take some time to do some research and figure out where they are before paying for placement. If possible, consider advertising on multiple social media platforms at once—this will help ensure that people who don’t use one site will still see your ads elsewhere.

6. Curate your own feed

One of the best ways to stay on top of trends is to curate your own feed. This means that you will be more likely to see the content you want, in addition to being able to share it with your audience.

For example, if you were looking for marketing advice from a local business expert and you saw that they shared another person’s post about how important it is for small businesses to get involved with social media, you would be much more inclined to check out their page than if they hadn’t shared anything recently at all.

By sharing relevant content on a frequent basis, you become an authority in your field – even if it doesn’t directly relate back to selling products or services! In this sense, creating original content by sharing other people’s posts allows them (and everyone else) to know that someone cares enough about their industry(s) so much so as not only to educate themselves but others too!


We hope this article has been helpful in clarifying some of the most effective practices for a successful social media marketing campaign. We realize that these are just the tip of the iceberg when it comes to all that you can do on social media, and there’s a lot more out there in terms of both content marketing and actual tools for managing your brand. But if you start here, you’ll be well on your way to creating an online presence that will set your business apart from competitors.