Getting a sponsorship deal is the ultimate dream for any Instagram influencer. Getting a sponsor not only elevates your whole influencer persona but also indicates that you have arrived. Being popular on Instagram and having a lot of followers sure is an ecstatic feeling. But after achieving this milestone, the first thing that comes to our mind is when would the sponsorship offers come knocking on your door.

Although several factors can influence your chances of landing a brand partnership, likes are among the top 5. The number of likes your post gets is a major sponsor-pulling factor in your account. In this article, we’ll explore how many Instagram likes you need to get sponsors and what other factors play a role in attracting brand partnerships.

Factors That Affect Sponsorship Opportunities on Instagram

Instagram likes on your account are just one-factor brands consider when selecting influencers to work with; here are other elements that could sway their decision:

Engagement Rate

An engagement rate on Instagram measures how many people are engaging with your content through Instagram likes, comments, shares, and saves. Brands seek out influencers with high engagement rates because this indicates their message resonates with followers. Calculate by dividing the total engagements (likes, comments, shares, saves, etc.) by their follower count and multiplying by 100; typically, influencers with 1-3% engagement rates are considered healthy performers.

Quality Content

Quality content is also crucial when it comes to attracting sponsors. Brands look for influencers who produce high-quality, consistent, relevant posts that align with their values and messaging; investing in visual assets such as photos, videos, and graphics is often necessary to capture sponsors’ attention.

Relevance to the Brand

Brands prefer working with influencers whose content aligns with their brand values and messaging, so if yours relates specifically to one brand, it will likely attract their interest – for instance, if your blog content focuses on fitness or wellness, that could attract brands in that sector of industry.

Audience demographics

Brands often look for influencers whose audience demographics match up with those of their target market. For instance, if a brand aims to attract women aged 18-35 with its offerings, it prefers working with influencers with such an audience demographic.


It’s Your content’s reach is crucial when attracting sponsorships. Brands seek out influencers with significant following and reach. Likes alone don’t indicate this factor – other indicators include followership numbers, impressions count, and impression shares that all play into its measurement.

How Many Instagram Likes Do You Need to Secure Sponsors?

Unfortunately, no set number of likes is needed to secure sponsorship on Instagram; instead, it varies based on brand and industry – some may accept smaller followings while others only work with more prominent influencers.

While likes are essential, they’re not the only metric brands consider when awarding sponsorship. Engagement rate, quality of content creation, brand relevance, audience demographics, and reach can all play a part in whether or not you secure one.

It is also worth noting that Instagram’s algorithm has evolved, making engagement harder to achieve and prompting brands to focus more on other aspects like audience demographics and reach.

How to Increase Your Chances of Getting Sponsors on Instagram?

While there’s no sure-shot way of landing sponsors on Instagram, here are several strategies you can employ to increase your odds of signing brand partnerships:

Produce High-Quality Content

Content quality is a primary criterion brands consider when searching for influencers to partner with on Instagram. Your posts should be visually engaging, relevant to your niche or industry, and visually stimulating – here are some tips on improving their quality:

  • Plan Your Content

Take time to plan out your posts before creating them, which will ensure high-quality posts that align with your brand image and are consistent with it. Consider using a content calendar for planning out future posts in advance.

  • Use High-Quality Visuals

Visuals are vital elements of Instagram content, so using high-quality photos and videos is crucial. Invest in a high-resolution camera or phone equipped with one to capture images with good lighting, composition, and editing so they stand out from their competitors.

  • Effective use of Captions

Captions can play an essential part in Instagram content and increase engagement. Use captions to tell a story, provide context or ask questions to encourage interaction with followers.

  • Use Video Content

Video is becoming an increasingly popular trend on Instagram especially reels, making it a powerful way to engage and connect with your target audience. Consider including behind-the-scenes footage, tutorials, or product reviews in your posts to increase engagement and drive interest among followers.

Build a Strong Community

Engaging your followers on Instagram and attracting sponsors requires building a thriving community. Here are some strategies for doing just that on Instagram:

  • Engage with Your Followers

Engaging with your followers on Instagram is critical to building a thriving community. Respond promptly to comments and direct messages (DMs), engage with their posts regularly, and form meaningful relationships with your audience – this will create an atmosphere of community on your page.

  • Create a Positive and Inclusive Community

Establishing an inviting and welcoming atmosphere on your page by emphasizing positivity and inclusivity will go far toward attracting sponsors and building an enthusiastic fan base. Be sure to foster this atmosphere by emphasizing positivity.

  • Collaborate with Other Influencers

Partnering with other influencers in your industry is an effective way to broaden your reach, attract new followers, build relationships amongst influencers, and potentially open sponsorship opportunities.

  • Host Giveaways and Contests

Hosting giveaways and contests effectively increases engagement with existing followers while drawing in new ones. Just be sure they reach as many people as possible when promoting them on your page using relevant hashtags.

Use Hashtags Strategically

Utilizing hashtags strategically is critical for increasing visibility and attracting sponsors on Instagram. Here are a few tips that will help you use hashtags effectively:

  • Research Relevant Hashtags

Hashtag research is vital to reaching your desired audience with your content. Focus on finding hashtags relevant to your niche or industry and ensure that a combination of popular and niche hashtags is used for maximum exposure.

  • Create Your Hashtag

Establishing your hashtag is an excellent way to increase brand recognition and foster user-generated content creation. Promote it on your page, encouraging your followers to use it in their posts.

  • Use Hashtags in Your Stories 

Utilizing hashtags in Instagram Stories is an excellent way to boost visibility and engagement, whether using a sticker or adding them directly into the caption to increase reach.

  • Use Hashtags in Your Bio

Utilizing hashtags related to your niche or industry to increase visibility is another effective strategy for increasing engagement on Instagram and attracting new followers. Adding them as part of your bio is another effective way of expanding the reach and increasing follower counts.

Collaborate with Other Influencers

Collaborations on Instagram with other influencers can be an effective way to boost your visibility and attract sponsors. Here are some helpful tips on collaborating with other influencers:

  • Partner Up with the Right Influencers

Selecting appropriate influencers to collaborate with is critical to making any collaboration successful. When searching for potential influencers to work with, seek those with similar audiences and brand values as yours, and ensure their content complements that of your brand.

  • Define Your Collaboration Goals

Before engaging other influencers, set specific collaboration goals. Is the aim to increase visibility, expand reach or generate sales? This clear objective will allow you to select the most efficient route toward successful collaborations.

  • Reach Out to Influencers

Once you’ve identified potential influencers to work with, reach out with a personalized message explaining why collaborating would benefit their brand and why this collaboration would work well. Be mindful of their time and open to negotiation.

  • Decide on the Collaboration Details

After you have established a collaboration, decide on the details of it. Will you create content, cross-promoting one another’s posts, or host a joint giveaway or contest? Ensure clear expectations and timelines to ensure a smooth collaboration process.

Stay Authentic

Maintaining authenticity on Instagram is key to creating an engaged following and attracting sponsors who align with your values. Here are a few tips to help you remain authentic:

  • Stay True to Yourself

Being authentic on Instagram means being true to yourself and sharing content that reflects your values and persona while being comfortable sharing personal struggles with your audience. Being genuine helps build an engaged following who trusts and respects you – don’t hide from being honest with them.

  • Disclose Sponsored Content

Disclosing sponsored content is vitally important to maintain authenticity and transparency with your audience. Be sure to label any sponsored posts as such clearly, and only promote products or services you genuinely believe in and use yourself.

  • Engage with Your Audience

Engaging with your audience is the cornerstone of creating a loyal following and remaining genuine. Respond to comments, solicit feedback from followers, and show appreciation. Doing this will create a community that appreciates you – helping build an engaged following who trust in what you offer them.


Getting a good sponsorship is the dream of any Instagram Influencer. Unfortunately, no specific amount of Instagram ‘likes’ is needed to secure sponsorships. The figure depends on factors like brand and industry; engagement rate, quality of content creation, relevance to brand audience demographics, and reach are also essential considerations. But likes do form a deciding factor in bagging a great deal. So, keep innovating and keep increasing your Instagram likes.