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“Designers should always keep their users in mind”.

Undoubtedly, the quote stands true for any website design. After all, you are creating a website for your users. So it would be best if you kept them in mind. However, keeping a user in mind is still a secondary step. Firstly, you need to know your user, which is challenging.

Knowing your user includes everything from the type of content they prefer to the colors they like. While content quality is crucial to attracting users, the design aspect is equally important. So investing in design is not an option; it is, in fact, a necessity.

Also, gathering users’ preferences may vary based on your industry; some general tips can help you create the best user experience. Psychology comes to the rescue here.

It’s time to get past the guesswork about what a user likes and dislikes. Instead, take concrete steps with some simple psychological steps to build a unique website. In this article, we will go through seven psychological tricks to create the best user experience and leave your users awestruck. So let’s get to it.

7 Psychological tricks to create a remarkable user experience

A good web design is easy to navigate and attractive to the user. If your website has these two things–the chances of making your website a highly convertible one is indeed achievable. Below mentioned are a few tips to help you create a unique design. You can use these tips for web designing or social media posts.

1. Use the card sorting technique

Card sorting in UX research helps you to know how people understand and feel about specific ideas and information. This information helps designers to structure a webpage’s content in the way users expect. It’s a UX tool that lets you know the mental models of how a user thinks about your product.

In a card sort, users are expected to group the ideas or information written on different cards or pieces of paper into categories that make sense to them. There is an online sorting tool available too. It helps you majorly with the following points:

  • Helps you understand how users think of a service
  • Enables you to understand how users categorize information
  • Gives insight into where users expect content to be found
  • Decide how you want to categorize your content.

2. Use white space and grouping

Leaving white spaces between two categories or segments is associated with cognitive psychology in the form of visual grouping. It’s a crucial part of designing a website as it allows visitors to take a pause and breathe while navigating. Moreover, the visitor can distinctly see the grouped content in the form of blog posts, products, and categories.

3. Keep the layout simple

 If you try to stuff multiple visual elements, calls to action, and popups on every website page, it would repel a visitor. No one likes to see visual clutter, so you want to steer clear of it. The visitor’s cognitive psychology will signal them to leave the page and move on to look for something meaningful on the web.

Whether you own an e-commerce store with a gazillion products and categories or a simple tracking system, ensure that your website has a simple layout. Simplicity won’t only help visitors stay for a longer duration on your page but will also provide faster browsing and loading. Plus, readability will be more when the website is simple.

4. Incorporate FOMO triggers

The core value of being a human is to feel included. We need to feel as if we belong to a particular community. This gives us a sense of belongingness and radiates a community vibe.  “Fear of missing out”, known as FOMO, is a great way to attract visitors since humans value things they know they can’t have more.

Many businesses use this tactic in the following ways:

  • You can avail of an offer for a limited period
  • You can add an end date to a request or coupon when it will no longer be valid
  • You can include a timer or a countdown clock when an offer expires

These tactics provoke a sense of scarcity in visitors. As a result, they click on your offers and coupons, and your engagement rate goes up. Hence, triggering FOMO to generate sales is a tried and tested way of marketing.

5. Place social proof

Let the facts speak instead of feelings.

As per psychologists and therapists, feelings aren’t facts. It’s important to remember this phrase when crafting content for your landing pages. You can temporarily pursue a visitor by making them feel good. However, facts leave a long-lasting impression.

So instead of relying on flashy and promotional language, see if you can imbibe facts in your content and let them speak for your brand. For instance, show client testimonials and data surrounding your success rate as a business. Showing statistics and reviews from your clients is a reliable way to earn a visitor’s trust.

You can even mention a tie-up with any NGO promoting social well-being. As part of the CSR (corporate social responsibility) activity, you can launch campaigns with the associated organization and share pictures with the audience. Such attempts help build trust and attract users with similar values.

6. Place a Call to Action throughout the design

As mentioned in point four, incorporating FOMO triggers throughout your webpage is an excellent way to compel a user to take action. However, a webpage with too many CTAs will negatively affect your business. Ensure you use these CTAs sparingly across the web page and do not crowd them into one segment.

Placing the CTAs strategically and sparingly will ensure positive effects on your brand leads and revenue generation rates.

Ensure that you keep the tone of the CTA conversational and not robotic. Stressing the subject, behavioral and marketing Psychologist Dr. Elliott B. Jaffa from Virginia, states, “Unfortunately the copy/content often written by the communications or marketing department talks at the reader. Most organizations unknowingly fail to engage the reader conversationally and actually interact with the reader with words.”

She further states that as a behavioral and marketing psychologist, her Rx is to add an on-call Psychologist as a member of the revenue-generation team.

7. Appeal to the visitor’s emotion

There’s a significant difference between using manipulative or sensationalized language and writing in a way that appeals to the user’s emotions. Let’s not forget that marketing is eventually about connecting with people. So your landing page copy has to connect with visitors on an emotional level.

Different visual elements appeal to a visitor’s emotions. “Colors have a big impact on the way users perceive a website or app. Different colors can create different emotions and reactions, so it’s important to choose colors carefully based on the desired effect.”, says Dr. Sarah Watson, a Psychologist, and a Chief Operating Officer at BPTLAB.

Your intention of solving your visitors’ problems should be conveyed as humanized as possible. You need a relatable design and content that strikes the right chord in the visitor’s mind. Typography also plays an important role here.

“The way text is presented on a website or app can also influence the user experience. Poorly chosen typography can make a website or app difficult to read and navigate, so it’s important to select fonts and text formatting that are easy on the eyes”, adds Dr. Watson.

The key is to hit the audience’s pain point while ensuring the content is engaging enough.

Wrapping up 7 tricks to create the best user experience

Psychologists and researchers have spent decades studying human behavioral patterns. So instead of relying on surveys and feedback, you can know what your users want. Using psychology thus is a great way to pursue your to-be customers. It will attract them and help you ace your marketing game and, eventually, revenue generation.

Remember, these tips to better the user experience will work if your business vision is solid. After all, customers want both–exceptional design and one-of-its-kind content. Ensure your content game is strong, and then focus on the design. Use these tips while designing your website and see how it goes. Good luck!

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