Online business communities must constantly adapt to changes in client preferences. Companies develop solutions to enable better decision making processes along the way. It may seem intrusive, at best, but data insights are important for companies that really care about process management. Otherwise, it would be a privacy issue. Customer feedback is a healthy component of business and worth pursuit, whether it be by overall perception alone or by more detailed processes, such as surveys and interviews. As long as brands benefit consumers by social listening, it proves successful.
Customers are the reason most businesses exist, even though businesses do not always depend upon customers to define success. If a business is living up to its goals without expansion of sales or social reach, there is little obvious reason to pay attention. After all, income is enough for such companies to continue current practices and indirectly flow into other areas of market reach anyway. Unless a business is so strategized by contract or context, social exclusion is impossible when using any form of internet media. If the current customers are satisfied enough, it may even be considered a risk.
Steps to Building Community
Take a closer look at your product or service on a level that encompasses all scenarios:
1. Include truthful stories behind products or services that enable improved lifestyle and facilitate positive social connections.
Do not base social media interaction upon fantasy situations or unrealistic goals.
2. Reiterate the social value that users or consumers bring with their experience through continued engagement.
Respond to comments and add updates throughout the day.
3. Never underestimate the power of hashtags, identity tags and SEO.
Cover all the bases in terms of market reach, but don’t clutter the information space either.
4. Don’t undervalue markets of less financial worth.
Focus on greater engagement. This means creating buzz or higher levels of interest by using influencer marketing tactics and promotional incentives.
5. Show proof of success.
Demonstrate how usage and social association implies making responsible choices and builds better, more customer minded business practices.
6. Offer trial exposure to aspects that greatly improve lifestyle choices, such as personalized results to guided quizzes.
Enable better social connection by adding experiences.
7. Wait for response in social media, but do not stop building content.
Listen to users and consider their words as starting points for continued topics.
8. Fundamentally, audiences want to understand production practices when considering new products and services.
Always include aspects of who, what, when, where and why to introduce product or service related concepts. Who developed the product? What purpose is served? When was the company formed? Where is the office based? Why is the product or service better than alternative market options?
9. Ensure that a history is established from the point of initial communication.
Acknowledge point of contact and congratulate or show appreciation for continued interactivity in a public way.
10.Even if it’s a new product or service, mentioning how it works or will empower users does not answer to deeper personal expectations.
Leave it up to the audience to decide whether or not it makes sense in their own terms. Answer the call, so to speak, when there are questions and concerns.
11.Evaluate opinions only after providing guided experience.
Reputation is everything. If the business is not actively engaged, it will not be received well.
12.Encourage social sharing by marketing insight, even if it comes in the form of casual humor.
Feature experience as a factor of social reach. It means building stories with a cast and network of social roles instead of relying upon descriptive feature lists and pictures.
Have anymore suggestions for building business community? Let us know down in the comments.
This article originally published on GREY Journal.